LOCAL COLORS. LOCAL LEGENDS.

Bay Area-inspired fitted hats and snapbacks. Original embroidery. Local stories.

SHOP ALL HATS
Purple and blue polar bear fitted hat — three-quarter view Black and charcoal Silverback fitted hat — three-quarter view Green and black Silverback gorilla snapback — three-quarter view
1/50

NEW ARRIVALS

SHOP NEW ARRIVALS
Bay Waters Whale blue and black fitted hat — 01 three quarter

Bay Waters Whale — Blue/Black Fitted

Bay Waters Whale — Blue/Black Fitted
$65.00
Bay Waters Whale black and silver fitted hat, three-quarter view

Bay Waters Whale — Black/Silver Fitted

Bay Waters Whale — Black/Silver Fitted
$65.00
Bay Waters Whale white and gray fitted hat, three-quarter view

Bay Waters Whale — White/Gray Fitted

Bay Waters Whale — White/Gray Fitted
$65.00
CaliBear Chronic in Gray/Green Dancing Bear Snapback hat, three-quarter view

CaliBear Chronic — Gray/Green Dancing Bear Snapback

CaliBear Chronic — Gray/Green Dancing Bear Snapback
$45.00

SHOP BY FIT

Start with the silhouette that fits your style, then find the Bay Area story that speaks to you.
Blue/Yellow Tree Fitted — three-quarter view

Fitted Hats

Yofi snapback hats

Snapbacks

WEAR THE STORY

Every Yofi design starts with a local icon—from Oakland’s trees to Telegraph Hill’s parrots and California’s wild coastline.
CaliBear and Poppy black and purple fitted hat — three-quarter view

CaliBear

FIND YOUR FIT. SHOP WITH CONFIDENCE.

Fitted or adjustable? Our fit guide helps you choose. Orders normally ship in 1–3 business days. Read our shipping and return policies, or get in touch before ordering.

 VIEW THE FIT GUIDE

LIMITED RUNS  •  ORIGINAL STORIES  •  FIND YOUR FIT  •  SHOP YOFI