Deep crown. On purpose.
Our hats sit deep. A structured crown gives them the shape and presence we build every hat for.
Flat bill. Your call.
Every hat comes with a flat bill. Leave it flat or bend it to your taste.
Snapbacks
An adjustable fit. Set the snap where it feels right.
Fitteds
A classic ballcap silhouette with a sized fit. Check the fit guidance below before choosing your size.
Choose your fit
Two collections. Original Yofi designs. A different fit for each.
New Era
The familiar 59FIFTY fit.
Yofi designs on New Era 59FIFTY fitted hats. Fits true to your usual 59FIFTY size—choose the size you normally wear.
Yofi Originals
Our custom fitted hats & snapbacks.
Fitted Originals have a snugger fit than New Era 59FIFTY. Size up one size for a close fit, or two sizes for more room. Our snapbacks adjust to fit.
What does sizing up mean? One size means the next size increment. If you usually wear a 7¼ in a 59FIFTY, choose 7⅜ for a close fit or 7½ for more room in fitted Yofi Originals. Follow any product-specific fit notes.
Not sure which size to choose? Contact us before ordering—we’re happy to help you find your fit.
Find your fitted size
- Grab a soft measuring tape. No tape? Use a string, mark where it overlaps, then measure it against a ruler.
- Wrap it around your head about half an inch above your eyebrows and ears, where the sweatband sits.
- Keep it level and snug, without pulling tight.
- Measure twice, then match your measurement to the chart for your starting size. Between sizes? Size up. For non-New Era fitted hats, apply the sizing adjustment above.
Fitted size chart
| Hat size | Head (inches) | Head (cm) |
|---|---|---|
| 7 | 22 | 55.8 |
| 7 1/8 | 22 3/8 | 56.8 |
| 7 1/4 | 22 3/4 | 57.7 |
| 7 3/8 | 23 1/8 | 58.7 |
| 7 1/2 | 23 1/2 | 59.6 |
| 7 5/8 | 23 7/8 | 60.6 |
| 7 3/4 | 24 1/4 | 61.5 |
| 7 7/8 | 24 5/8 | 62.5 |
| 8 | 25 | 63.5 |