{"title":"Yofi Originals","description":"\u003cp\u003eYofi’s own collection of custom fitted hats and adjustable snapbacks. Our fitted Originals have a snugger fit than New Era 59FIFTY: choose one size up for a close fit, or two for more room. Snapbacks adjust to fit. Check individual product fit notes before ordering.\u003c\/p\u003e","products":[{"product_id":"steller-s-jay-snapback","title":"Steller’s Jay Snapback","description":"\u003cp data-yofi-fit-reminder=\"true\"\u003e\u003cstrong\u003eCheck your fit before ordering:\u003c\/strong\u003e Please read this hat’s sizing notes and our \u003ca href=\"\/pages\/style-fit\"\u003eSize \u0026amp; Fit Guide\u003c\/a\u003e before choosing your size. Fit can vary by style. Need help? \u003ca href=\"\/pages\/contact\"\u003eContact us before ordering\u003c\/a\u003e—we’re happy to help.\u003c\/p\u003e\u003ch2\u003eThe first sign of adventure.\u003c\/h2\u003e\u003cp\u003eWe used to drive up Highway 80 from the Bay Area for backpacking trips in the Sierra Nevada. As the mountains came into view, we’d start looking for the first Steller’s Jay. Spot one, and we knew the adventure had begun.\u003c\/p\u003e\u003cp\u003eThis original Yofi design carries that memory: a Steller’s Jay embroidered on a black crown, with a blue brim and matching details.\u003c\/p\u003e\u003ch3\u003eDetails\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eOriginal Yofi OG Legacy design\u003c\/li\u003e\n\u003cli\u003eEmbroidered Steller’s Jay\u003c\/li\u003e\n\u003cli\u003eBlack crown with blue flat brim and matching top button\u003c\/li\u003e\n\u003cli\u003eAdjustable blue snapback closure\u003c\/li\u003e\n\u003cli\u003eOriginal Yofi Clothing interior label and Yofi rear tab\u003c\/li\u003e\n\u003cli\u003eBrand new, unworn inventory\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eExplore more \u003ca href=\"\/collections\/steller-s-jay\"\u003eSteller’s Jay hats\u003c\/a\u003e from Yofi.\u003c\/p\u003e","brand":"Yofi","offers":[{"title":"Default Title","offer_id":67582972330294,"sku":"YOF-OG-STJ-BKBL","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/5163\/1926\/files\/yofi-stellers-jay-latest-cleaned-three-quarter.png?v=1790518844"},{"product_id":"telegraph-hill-parrot-snapback","title":"Telegraph Hill Parrot Snapback","description":"\u003cp data-yofi-fit-reminder=\"true\"\u003e\u003cstrong\u003eCheck your fit before ordering:\u003c\/strong\u003e Please read this hat’s sizing notes and our \u003ca href=\"\/pages\/style-fit\"\u003eSize \u0026amp; Fit Guide\u003c\/a\u003e before choosing your size. Fit can vary by style. Need help? \u003ca href=\"\/pages\/contact\"\u003eContact us before ordering\u003c\/a\u003e—we’re happy to help.\u003c\/p\u003e\u003cp\u003eA black and red Yofi snapback hat featuring embroidered Telegraph Hill parrot and Coit Tower designs inspired by San Francisco.\u003c\/p\u003e\u003ch2\u003eThe Watchers of Telegraph Hill\u003c\/h2\u003e\n\u003cp\u003eLocal legend says that when the fog rolls across San Francisco, Coit Tower keeps watch over the city—but it is the parrots who carry its messages.\u003c\/p\u003e\n\u003cp\u003eBright green with flashes of red, the wild flock circles Telegraph Hill, calling above the rooftops before disappearing into the cypress trees. No one knows exactly how the first parrots arrived. Some say they escaped; others say they simply chose San Francisco—a city where wanderers have always found a home.\u003c\/p\u003e\n\u003cp\u003eOver time, the parrots became guardians of the hill: wild, noisy and impossible to overlook. It is said that spotting one brings a little of San Francisco’s luck—the courage to stand out, the freedom to roam and the wisdom to always find your way home.\u003c\/p\u003e\n\u003cp\u003eThis hat brings together two icons of Telegraph Hill: the parrot and Coit Tower. One belongs to the skyline, the other to the open sky. Together, they tell a story that could only come from San Francisco.\u003c\/p\u003e\u003cp\u003eExplore more \u003ca href=\"\/collections\/parrots-of-telegraph-hill\"\u003eParrots of Telegraph Hill hats\u003c\/a\u003e from Yofi.\u003c\/p\u003e","brand":"Yofi","offers":[{"title":"Default Title","offer_id":67583123128630,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/5163\/1926\/files\/yofi-telegraph-hill-02-three-quarter-6752.png?v=1790472796"},{"product_id":"the-seal-of-san-francisco-snapback","title":"The Seal of San Francisco Snapback","description":"\u003cp data-yofi-fit-reminder=\"true\"\u003e\u003cstrong\u003eCheck your fit before ordering:\u003c\/strong\u003e Please read this hat’s sizing notes and our \u003ca href=\"\/pages\/style-fit\"\u003eSize \u0026amp; Fit Guide\u003c\/a\u003e before choosing your size. Fit can vary by style. Need help? \u003ca href=\"\/pages\/contact\"\u003eContact us before ordering\u003c\/a\u003e—we’re happy to help.\u003c\/p\u003e\u003cp\u003eA Yofi corduroy snapback hat with a black denim bill and embroidered silver seal. Individually hand-numbered in an edition of 150.\u003c\/p\u003e\u003ch2\u003eThe Seal of San Francisco\u003c\/h2\u003e\n\u003cp\u003eBefore the Giants came west, San Francisco belonged to the Seals. In 1950, the city’s beloved baseball club even signed a live sea lion named Major as its mascot—because in San Francisco, legends have never been limited to the human kind.\u003c\/p\u003e\n\u003cp\u003eNearly forty years later, just after the 1989 Loma Prieta earthquake, sea lions began taking over the docks at Pier 39. One became dozens, dozens became hundreds, and before long their barking, bickering and sun-soaked lounging became part of the soundtrack of the waterfront.\u003c\/p\u003e\n\u003cp\u003eThen came Chonkers: the enormous Steller sea lion whose arrival reminded everyone that San Francisco will always make room for a big personality.\u003c\/p\u003e\n\u003cp\u003eFrom Major at the ballpark to the famous colony on the docks, these lovable heavyweights have become part of the city’s identity—loud, resilient, unconventional and completely at home by the Bay.\u003c\/p\u003e\n\u003cp\u003eThe Seal of San Francisco hat celebrates that history in deep corduroy with a black denim bill and an embroidered silver seal. Only 150 will be made, with every hat individually numbered by hand as part of the original edition. Note the custom Yofi measuring tape interior.\u003c\/p\u003e\n\u003cp\u003eA wearable piece of San Francisco lore. Once all 150 find a home, this edition disappears into history.\u003c\/p\u003e\u003cp\u003eExplore more \u003ca href=\"\/collections\/seal-of-san-francisco\"\u003eSeal of San Francisco hats\u003c\/a\u003e from Yofi.\u003c\/p\u003e","brand":"Yofi","offers":[{"title":"Default Title","offer_id":67583130763574,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/5163\/1926\/files\/yofi-seal-02-three-quarter-6684.png?v=1790473590"},{"product_id":"calibear-chronic-grey-purple-limited-snapback","title":"CaliBear Chronic — Grey\/Purple Limited Snapback","description":"\u003cp data-yofi-fit-reminder=\"true\"\u003e\u003cstrong\u003eCheck your fit before ordering:\u003c\/strong\u003e Please read this hat’s sizing notes and our \u003ca href=\"\/pages\/style-fit\"\u003eSize \u0026amp; Fit Guide\u003c\/a\u003e before choosing your size. Fit can vary by style. Need help? \u003ca href=\"\/pages\/contact\"\u003eContact us before ordering\u003c\/a\u003e—we’re happy to help.\u003c\/p\u003e\u003cp\u003eA hand-numbered CaliBear limited edition from a run of 150. This snapback pairs a heather-grey brushed, napped-wool crown with a rich purple suede brim and matching button. The black embroidered CaliBear carries California cannabis, while a custom Yofi measuring-tape interior finishes the piece. Each hat is individually numbered.\u003c\/p\u003e\u003cp\u003eExplore more \u003ca href=\"\/collections\/limited-editions\"\u003eLimited Editions\u003c\/a\u003e from Yofi.\u003c\/p\u003e","brand":"Yofi","offers":[{"title":"Default Title","offer_id":67619425190198,"sku":"YOF-CBC-GYPU-LTD","price":149.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/5163\/1926\/files\/01-three-quarter_7052adb4-f677-4db0-9fb2-a97c68cbec62.png?v=1790881347"},{"product_id":"calibear-chronic-black-green-snapback","title":"CaliBear Chronic — Black\/Green Snapback","description":"\u003cp data-yofi-fit-reminder=\"true\"\u003e\u003cstrong\u003eCheck your fit before ordering:\u003c\/strong\u003e Please read this hat’s sizing notes and our \u003ca href=\"\/pages\/style-fit\"\u003eSize \u0026amp; Fit Guide\u003c\/a\u003e before choosing your size. Fit can vary by style. Need help? \u003ca href=\"\/pages\/contact\"\u003eContact us before ordering\u003c\/a\u003e—we’re happy to help.\u003c\/p\u003e\u003cp\u003eA bold CaliBear Chronic colorway with deep California roots. This adjustable black snapback pairs a bright green flat brim, matching green top button, and green snap closure with a large white embroidered CaliBear carrying purple California cannabis flowers. A woven Yofi label finishes the rear.\u003c\/p\u003e\n\u003cp\u003eDetails\u003cbr\u003e• Original Yofi design\u003cbr\u003e• White embroidered CaliBear with purple cannabis flowers\u003cbr\u003e• Black crown with bright green flat brim and matching top button\u003cbr\u003e• Adjustable green snapback closure\u003cbr\u003e• One size fits most\u003cbr\u003e• Brand new, unworn inventory\u003c\/p\u003e\u003cp\u003eExplore more \u003ca href=\"\/collections\/snapbacks\"\u003eSnapbacks\u003c\/a\u003e from Yofi.\u003c\/p\u003e","brand":"Yofi","offers":[{"title":"Default Title","offer_id":67634071011638,"sku":"YOF-CHRONIC-BKGR-SB","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/5163\/1926\/files\/01-three-quarter_475856ec-7939-473a-9159-44196dbea8dd.png?v=1791230847"},{"product_id":"calibear-chronic-gray-green-dancing-bear-snapback","title":"CaliBear Chronic — Gray\/Green Dancing Bear Snapback","description":"\u003cp data-yofi-fit-reminder=\"true\"\u003e\u003cstrong\u003eCheck your fit before ordering:\u003c\/strong\u003e Please read this hat’s sizing notes and our \u003ca href=\"\/pages\/style-fit\"\u003eSize \u0026amp; Fit Guide\u003c\/a\u003e before choosing your size. Fit can vary by style. Need help? \u003ca href=\"\/pages\/contact\"\u003eContact us before ordering\u003c\/a\u003e—we’re happy to help.\u003c\/p\u003e\u003cp\u003eA playful CaliBear Chronic snapback rooted in California culture. The heather-gray wool crown is finished with a bright green underbrim, matching top button and adjustable green snap closure. Up front, a dancing brown CaliBear raises a bouquet of purple-and-green California cannabis flowers.\u003c\/p\u003e\n\u003cp\u003eDetails\u003cbr\u003e• Original Yofi CaliBear Chronic design\u003cbr\u003e• Embroidered dancing CaliBear with cannabis bouquet\u003cbr\u003e• Heather-gray wool crown and flat brim\u003cbr\u003e• Bright green underbrim, top button and snap closure\u003cbr\u003e• Adjustable one-size snapback fit\u003cbr\u003e• Interior Yofi Collection label and rear YOFI tab\u003cbr\u003e• Brand new, unworn inventory\u003c\/p\u003e\u003cp\u003eExplore more \u003ca href=\"\/collections\/snapbacks\"\u003eSnapbacks\u003c\/a\u003e from Yofi.\u003c\/p\u003e","brand":"Yofi","offers":[{"title":"Default Title","offer_id":67634208866614,"sku":"YOF-CHRONIC-GYGN-DB-SB","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/5163\/1926\/files\/01-three-quarter_863d521f-894d-4b90-8615-a8018b560747.png?v=1791235933"},{"product_id":"yofi-gingham-red-white-limited-fitted","title":"Yofi Gingham — Red\/White Limited Fitted","description":"\u003cp data-yofi-special-sizing=\"true\"\u003e\u003cstrong\u003eSPECIAL SIZING NOTE: These hats run small!\u003c\/strong\u003e We recommend choosing 1 or even 2 fitted sizes larger than your usual New Era 59FIFTY size. Please check this hat’s individual fit notes and our \u003ca href=\"\/pages\/style-fit\"\u003eSize \u0026amp; Fit Guide\u003c\/a\u003e before ordering.\u003c\/p\u003e\u003cp data-yofi-fit-reminder=\"true\"\u003e\u003cstrong\u003eCheck your fit before ordering:\u003c\/strong\u003e Please read this hat’s sizing notes and our \u003ca href=\"\/pages\/style-fit\"\u003eSize \u0026amp; Fit Guide\u003c\/a\u003e before choosing your size. Fit can vary by style. Need help? \u003ca href=\"\/pages\/contact\"\u003eContact us before ordering\u003c\/a\u003e—we’re happy to help.\u003c\/p\u003e\u003cp\u003eJust right for a summertime picnic or a hike in the Sierras, this lightweight custom fitted hat brings red-and-white gingham together with black Yofi embroidery.\u003c\/p\u003e\u003cp\u003eA limited edition of just 36 hats. Only 36 will ever be made.\u003c\/p\u003e","brand":"Yofi","offers":[{"title":"7 3\/8","offer_id":67791827042614,"sku":"YOF-GNG-RDWH-LTD-738","price":99.0,"currency_code":"USD","in_stock":true},{"title":"7 5\/8","offer_id":67791827075382,"sku":"YOF-GNG-RDWH-LTD-758","price":99.0,"currency_code":"USD","in_stock":true},{"title":"7 3\/4","offer_id":67791827108150,"sku":"YOF-GNG-RDWH-LTD-734","price":99.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/5163\/1926\/files\/yofi-red-white-gingham-three-quarter.jpg?v=1792629630"},{"product_id":"yofi-corduroy-black-white-limited-fitted","title":"Yofi Corduroy — Black\/White Limited Fitted","description":"\u003cp data-yofi-special-sizing=\"true\"\u003e\u003cstrong\u003eSPECIAL SIZING NOTE: These hats run small!\u003c\/strong\u003e We recommend choosing 1 or even 2 fitted sizes larger than your usual New Era 59FIFTY size. Please check this hat’s individual fit notes and our \u003ca href=\"\/pages\/style-fit\"\u003eSize \u0026amp; Fit Guide\u003c\/a\u003e before ordering.\u003c\/p\u003e\u003cp data-yofi-fit-reminder=\"true\"\u003e\u003cstrong\u003eCheck your fit before ordering:\u003c\/strong\u003e Please read this hat’s sizing notes and our \u003ca href=\"\/pages\/style-fit\"\u003eSize \u0026amp; Fit Guide\u003c\/a\u003e before choosing your size. Fit can vary by style. Need help? \u003ca href=\"\/pages\/contact\"\u003eContact us before ordering\u003c\/a\u003e—we’re happy to help.\u003c\/p\u003e\u003cp\u003eBlack corduroy, white Yofi embroidery, and a gray underbrim give this custom fitted hat a classic look. White embroidered eyelets and Yofi measuring-tape details inside complete the design.\u003c\/p\u003e\u003cp\u003eFrom the same limited collection as our gingham fitted hat, this individually numbered style is an edition of just 36.\u003c\/p\u003e","brand":"Yofi","offers":[{"title":"7 1\/2","offer_id":67792437248310,"sku":"YOF-CORD-BKWH-712","price":99.0,"currency_code":"USD","in_stock":true},{"title":"7 5\/8","offer_id":67792437281078,"sku":"YOF-CORD-BKWH-758","price":99.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/5163\/1926\/files\/yofi-black-corduroy-three-quarter.jpg?v=1792636992"},{"product_id":"yofi-gingham-blue-white-limited-fitted","title":"Yofi Gingham — Blue\/White Limited Fitted","description":"\u003cp data-yofi-special-sizing=\"true\"\u003e\u003cstrong\u003eSPECIAL SIZING NOTE: These hats run small!\u003c\/strong\u003e We recommend choosing 1 or even 2 fitted sizes larger than your usual New Era 59FIFTY size. Please check this hat’s individual fit notes and our \u003ca href=\"\/pages\/style-fit\"\u003eSize \u0026amp; Fit Guide\u003c\/a\u003e before ordering.\u003c\/p\u003e\u003cp data-yofi-fit-reminder=\"true\"\u003e\u003cstrong\u003eCheck your fit before ordering:\u003c\/strong\u003e Please read this hat’s sizing notes and our \u003ca href=\"\/pages\/style-fit\"\u003eSize \u0026amp; Fit Guide\u003c\/a\u003e before choosing your size. Fit can vary by style. Need help? \u003ca href=\"\/pages\/contact\"\u003eContact us before ordering\u003c\/a\u003e—we’re happy to help.\u003c\/p\u003e\u003cp\u003eVery lightweight and comfortable, this blue-and-white gingham fitted hat is the matching companion to our red gingham style. Black Yofi embroidery finishes the checked fabric.\u003c\/p\u003e\u003cp\u003eJust right for a summertime picnic or a hike in the Sierras. A limited edition of just 36 hats.\u003c\/p\u003e","brand":"Yofi","offers":[{"title":"7 3\/8","offer_id":67792573432118,"sku":"YOF-GNG-BLWH-LTD-738","price":99.0,"currency_code":"USD","in_stock":true},{"title":"7 1\/2","offer_id":67792693428534,"sku":"YOF-GNG-BLWH-LTD-712","price":99.0,"currency_code":"USD","in_stock":true},{"title":"7 5\/8","offer_id":67792693461302,"sku":"YOF-GNG-BLWH-LTD-758","price":99.0,"currency_code":"USD","in_stock":true},{"title":"7 3\/4","offer_id":67792693494070,"sku":"YOF-GNG-BLWH-LTD-734","price":99.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/5163\/1926\/files\/yofi-blue-white-gingham-three-quarter.jpg?v=1792637744"},{"product_id":"yofi-black-on-black-last-of-its-kind","title":"Yofi Black on Black — Last of Its Kind","description":"\u003cp data-yofi-special-sizing=\"true\"\u003e\u003cstrong\u003eSPECIAL SIZING NOTE: These hats run small!\u003c\/strong\u003e We recommend choosing 1 or even 2 fitted sizes larger than your usual New Era 59FIFTY size. Please check this hat’s individual fit notes and our \u003ca href=\"\/pages\/style-fit\"\u003eSize \u0026amp; Fit Guide\u003c\/a\u003e before ordering.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFit note:\u003c\/strong\u003e Tagged size 7 5\/8, but fits like a 7 3\/8. Please choose based on the actual fit.\u003c\/p\u003e\u003cp data-yofi-fit-reminder=\"true\"\u003e\u003cstrong\u003eCheck your fit before ordering:\u003c\/strong\u003e Please read this hat’s sizing notes and our \u003ca href=\"\/pages\/style-fit\"\u003eSize \u0026amp; Fit Guide\u003c\/a\u003e before choosing your size. Fit can vary by style. Need help? \u003ca href=\"\/pages\/contact\"\u003eContact us before ordering\u003c\/a\u003e—we’re happy to help.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eRarest of the rare.\u003c\/strong\u003e Black corduroy with tonal black Yofi embroidery and a gray underbrim. The only one of its kind available, and the last one that will ever be made.\u003c\/p\u003e\u003cp\u003eOnly one available. Get it while you can.\u003c\/p\u003e","brand":"Yofi","offers":[{"title":"7 5\/8 — fits like 7 3\/8","offer_id":67792743825718,"sku":"YOF-BOB-LAST-758","price":99.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/5163\/1926\/files\/yofi-black-on-black-three-quarter.jpg?v=1792639143"},{"product_id":"calibear-salmon-gray-black-limited-edition-fitted","title":"CaliBear \u0026 Salmon — Gray\/Black Limited Edition Fitted","description":"\u003cp data-yofi-special-sizing=\"true\"\u003e\u003cstrong\u003eSPECIAL SIZING NOTE: These hats run small!\u003c\/strong\u003e We recommend choosing 1 or even 2 fitted sizes larger than your usual New Era 59FIFTY size. Please check this hat’s individual fit notes and our \u003ca href=\"\/pages\/style-fit\"\u003eSize \u0026amp; Fit Guide\u003c\/a\u003e before ordering.\u003c\/p\u003e\u003cp\u003eCalifornia’s wild side meets its playful spirit. A black bear rolls on a skateboard with a bright pink salmon in its mouth, standing out against a gray crown and black brim. An embroidered Yofi mark finishes the back.\u003c\/p\u003e\u003cp\u003eFrom morning coffee to an afternoon by the river, take a little California with you.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHand-numbered limited edition from a run of 144.\u003c\/strong\u003e\u003c\/p\u003e\u003cp data-yofi-fit-reminder=\"true\"\u003e\u003cstrong\u003eCheck your fit before ordering:\u003c\/strong\u003e Please read this hat’s sizing notes and our \u003ca href=\"\/pages\/style-fit\"\u003eSize \u0026amp; Fit Guide\u003c\/a\u003e before choosing your size. Fit can vary by style. Need help? \u003ca href=\"\/pages\/contact\"\u003eContact us before ordering\u003c\/a\u003e—we’re happy to help.\u003c\/p\u003e","brand":"Yofi","offers":[{"title":"7 1\/8","offer_id":67822688698678,"sku":"YOF-CBS-GYBK-LTD-718","price":99.0,"currency_code":"USD","in_stock":true},{"title":"7 3\/8","offer_id":67822688731446,"sku":"YOF-CBS-GYBK-LTD-738","price":99.0,"currency_code":"USD","in_stock":true},{"title":"7 1\/2","offer_id":67822688764214,"sku":"YOF-CBS-GYBK-LTD-712","price":99.0,"currency_code":"USD","in_stock":true},{"title":"7 5\/8","offer_id":67822688796982,"sku":"YOF-CBS-GYBK-LTD-758","price":99.0,"currency_code":"USD","in_stock":true},{"title":"7 3\/4","offer_id":67822688829750,"sku":"YOF-CBS-GYBK-LTD-734","price":99.0,"currency_code":"USD","in_stock":true},{"title":"7 1\/4","offer_id":67822829207862,"sku":"YOF-CBS-GYBK-LTD-714","price":99.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/5163\/1926\/files\/calibear-gray-black-limited-7695.png?v=1792968870"}],"url":"https:\/\/yofi.fit\/collections\/yofi-originals.oembed","provider":"Yofi","version":"1.0","type":"link"}