{"title":"New Era","description":"\u003cp\u003eOriginal Yofi designs on New Era 59FIFTY fitted hats. Choose your usual 59FIFTY size for a familiar, true-to-size fit.\u003c\/p\u003e","products":[{"product_id":"calibear-salmon-silver-fitted","title":"CaliBear \u0026 Salmon — Silver Fitted","description":"\u003cp data-yofi-fit-reminder=\"true\"\u003e\u003cstrong\u003eCheck your fit before ordering:\u003c\/strong\u003e Please read this hat’s sizing notes and our \u003ca href=\"\/pages\/style-fit\"\u003eSize \u0026amp; Fit Guide\u003c\/a\u003e before choosing your size. Fit can vary by style. Need help? \u003ca href=\"\/pages\/contact\"\u003eContact us before ordering\u003c\/a\u003e—we’re happy to help.\u003c\/p\u003e\u003cp\u003eA black and metallic silver New Era 59FIFTY fitted hat featuring Yofi’s embroidered California bear and salmon design.\u003c\/p\u003e\u003ch2\u003eThe California Bear Collection\u003c\/h2\u003e\u003cp\u003eThe California grizzly still walks across our state flag, even though the last known grizzly was killed in 1922 and the final documented sighting came in 1924. A century later, the bear remains a symbol of California—wild, powerful and impossible to forget.\u003c\/p\u003e\u003cp\u003eOur bear carries a salmon, honoring the fish that fight upstream through California’s rivers and the untamed landscapes that connect the mountains to the Pacific.\u003c\/p\u003e\u003cp\u003eEach colorway tells a different part of that story. Coast, forest, river, desert and city—distinct expressions of the same unmistakable California spirit.\u003c\/p\u003e\u003cp\u003eThe collection is built on the premium fitted New Era 59FIFTY, pairing an iconic silhouette with a symbol of home. Find the colorway that represents your California—or collect them all and keep the right lid ready for every place the Golden State takes you.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eOne bear. Many Californias. Always the right lid.\u003c\/strong\u003e\u003c\/p\u003e\u003ch3\u003eSilver Colorway\u003c\/h3\u003e\u003cp\u003eBlack crown with metallic silver CaliBear and salmon embroidery, a metallic silver flat bill, rear Yofi embroidery and New Era detailing.\u003c\/p\u003e\u003cp\u003eExplore more \u003ca href=\"\/collections\/calibear-salmon\"\u003eCaliBear \u0026amp; Salmon hats\u003c\/a\u003e from Yofi.\u003c\/p\u003e","brand":"Yofi","offers":[{"title":"7 1\/8","offer_id":67589182030134,"sku":"YOF-CBS-SIL-718","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 1\/4","offer_id":67589182062902,"sku":"YOF-CBS-SIL-714","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 3\/8","offer_id":67589182095670,"sku":"YOF-CBS-SIL-738","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 1\/2","offer_id":67589182128438,"sku":"YOF-CBS-SIL-712","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 5\/8","offer_id":67589182161206,"sku":"YOF-CBS-SIL-758","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 3\/4","offer_id":67589182193974,"sku":"YOF-CBS-SIL-734","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 7\/8","offer_id":67589182226742,"sku":"YOF-CBS-SIL-778","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/5163\/1926\/files\/calibear-salmon-silver-left-three-quarter.png?v=1790480653"},{"product_id":"telegraph-hill-parrot-pink-blue-fitted","title":"Telegraph Hill Parrot — Pink\/Blue Fitted","description":"\u003cp data-yofi-fit-reminder=\"true\"\u003e\u003cstrong\u003eCheck your fit before ordering:\u003c\/strong\u003e Please read this hat’s sizing notes and our \u003ca href=\"\/pages\/style-fit\"\u003eSize \u0026amp; Fit Guide\u003c\/a\u003e before choosing your size. Fit can vary by style. Need help? \u003ca href=\"\/pages\/contact\"\u003eContact us before ordering\u003c\/a\u003e—we’re happy to help.\u003c\/p\u003e\u003cp\u003eA vivid pink New Era 59FIFTY fitted cap inspired by San Francisco’s Telegraph Hill parrots. The hat features a bright blue brim, button and eyelets; an embroidered green parrot with a blue head and yellow beak; gray Coit Tower side embroidery; and blue Yofi script at the rear.\u003c\/p\u003e\u003cp\u003eStructured fitted construction with a flat brim. Choose your exact fitted size.\u003c\/p\u003e\u003cp\u003eExplore more \u003ca href=\"\/collections\/parrots-of-telegraph-hill\"\u003eParrots of Telegraph Hill hats\u003c\/a\u003e from Yofi.\u003c\/p\u003e","brand":"Yofi","offers":[{"title":"7 1\/2","offer_id":67592146518326,"sku":null,"price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 5\/8","offer_id":67592146551094,"sku":null,"price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 3\/4","offer_id":67592146583862,"sku":null,"price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/5163\/1926\/files\/telegraph-hill-parrot-pink-blue-fitted-three-quarter.png?v=1790562152"},{"product_id":"blue-yellow-tree-fitted","title":"Blue\/Yellow Tree Fitted","description":"\u003cp data-yofi-fit-reminder=\"true\"\u003e\u003cstrong\u003eCheck your fit before ordering:\u003c\/strong\u003e Please read this hat’s sizing notes and our \u003ca href=\"\/pages\/style-fit\"\u003eSize \u0026amp; Fit Guide\u003c\/a\u003e before choosing your size. Fit can vary by style. Need help? \u003ca href=\"\/pages\/contact\"\u003eContact us before ordering\u003c\/a\u003e—we’re happy to help.\u003c\/p\u003e\u003cp\u003eA royal blue and yellow New Era 59FIFTY fitted hat with white Oakland oak tree embroidery and an embroidered oak leaf at the back.\u003c\/p\u003e\u003cp\u003eBuilt as a love letter to Oakland, this fitted cap pairs royal blue and bright yellow—a deliberate nod to the familiar colors of local sports culture. The front is anchored by a white embroidered oak tree, representing the city of Oakland and the strength, growth, and community at its roots. A single white embroidered oak leaf at the back completes the local story.\u003c\/p\u003e\u003cp\u003eFinished on a structured New Era 59FIFTY with a flat brim and fitted sizing, it’s a piece of Oakland pride made to travel anywhere.\u003c\/p\u003e\u003cp\u003eExplore more \u003ca href=\"\/collections\/oakland-trees\"\u003eOakland Trees hats\u003c\/a\u003e from Yofi.\u003c\/p\u003e","brand":"Yofi","offers":[{"title":"7 1\/4","offer_id":67601749344566,"sku":null,"price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 3\/8","offer_id":67601749377334,"sku":null,"price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 1\/2","offer_id":67601749410102,"sku":null,"price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 5\/8","offer_id":67601749442870,"sku":null,"price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 3\/4","offer_id":67601749475638,"sku":null,"price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 7\/8","offer_id":67601749508406,"sku":null,"price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/5163\/1926\/files\/blue-yellow-tree-fitted-three-quarter.png?v=1790629009"},{"product_id":"calibear-salmon-red-black-fitted","title":"CaliBear \u0026 Salmon — Red\/Black Fitted","description":"\u003cp data-yofi-fit-reminder=\"true\"\u003e\u003cstrong\u003eCheck your fit before ordering:\u003c\/strong\u003e Please read this hat’s sizing notes and our \u003ca href=\"\/pages\/style-fit\"\u003eSize \u0026amp; Fit Guide\u003c\/a\u003e before choosing your size. Fit can vary by style. Need help? \u003ca href=\"\/pages\/contact\"\u003eContact us before ordering\u003c\/a\u003e—we’re happy to help.\u003c\/p\u003e\u003cp\u003eA red New Era 59FIFTY fitted cap with a black brim and button. The front features an embroidered black California bear holding a white-and-silver salmon, finished with black Yofi script at the rear.\u003c\/p\u003e\u003cp\u003eA bold colorway from the CaliBear \u0026amp; Salmon collection.\u003c\/p\u003e\u003cp\u003eExplore more \u003ca href=\"\/collections\/calibear-salmon\"\u003eCaliBear \u0026amp; Salmon hats\u003c\/a\u003e from Yofi.\u003c\/p\u003e","brand":"Yofi","offers":[{"title":"7 1\/4","offer_id":67602167857462,"sku":"YOF-CBS-RDBK-714","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 3\/8","offer_id":67602167890230,"sku":"YOF-CBS-RDBK-738","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 1\/2","offer_id":67602167922998,"sku":"YOF-CBS-RDBK-712","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 5\/8","offer_id":67602167955766,"sku":"YOF-CBS-RDBK-758","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 3\/4","offer_id":67602167988534,"sku":"YOF-CBS-RDBK-734","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/5163\/1926\/files\/calibear-salmon-red-black-fitted-three-quarter.png?v=1790639034"},{"product_id":"telegraph-hill-parrot-white-green-fitted","title":"Telegraph Hill Parrot — White\/Green Fitted","description":"\u003cp data-yofi-fit-reminder=\"true\"\u003e\u003cstrong\u003eCheck your fit before ordering:\u003c\/strong\u003e Please read this hat’s sizing notes and our \u003ca href=\"\/pages\/style-fit\"\u003eSize \u0026amp; Fit Guide\u003c\/a\u003e before choosing your size. Fit can vary by style. Need help? \u003ca href=\"\/pages\/contact\"\u003eContact us before ordering\u003c\/a\u003e—we’re happy to help.\u003c\/p\u003e\u003cp\u003eA white New Era 59FIFTY fitted cap with a forest-green brim, green embroidered parrot, Coit Tower side detail and green Yofi script at the rear.\u003c\/p\u003e\u003cp\u003eInspired by San Francisco’s famous Telegraph Hill parrots and made in a structured fitted silhouette.\u003c\/p\u003e\u003cp\u003eExplore more \u003ca href=\"\/collections\/parrots-of-telegraph-hill\"\u003eParrots of Telegraph Hill hats\u003c\/a\u003e from Yofi.\u003c\/p\u003e","brand":"Yofi","offers":[{"title":"7 1\/4","offer_id":67602168217910,"sku":"YOF-THP-WHGN-714","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 3\/8","offer_id":67602168250678,"sku":"YOF-THP-WHGN-738","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 5\/8","offer_id":67602168283446,"sku":"YOF-THP-WHGN-758","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/5163\/1926\/files\/telegraph-hill-parrot-white-green-fitted-three-quarter.png?v=1790638994"},{"product_id":"calibear-poppy-black-purple-fitted","title":"CaliBear \u0026 Poppy — Black\/Purple Fitted","description":"\u003cp data-yofi-fit-reminder=\"true\"\u003e\u003cstrong\u003eCheck your fit before ordering:\u003c\/strong\u003e Please read this hat’s sizing notes and our \u003ca href=\"\/pages\/style-fit\"\u003eSize \u0026amp; Fit Guide\u003c\/a\u003e before choosing your size. Fit can vary by style. Need help? \u003ca href=\"\/pages\/contact\"\u003eContact us before ordering\u003c\/a\u003e—we’re happy to help.\u003c\/p\u003e\u003cp\u003eA black New Era 59FIFTY fitted cap with a purple flat brim and matching top button. The front features a white embroidered California bear carrying an orange California poppy, finished with purple Yofi script at the back. A distinctly California design built for everyday wear.\u003c\/p\u003e\u003cp\u003eExplore more \u003ca href=\"\/collections\/fitted-hats\"\u003eFitted Hats\u003c\/a\u003e from Yofi.\u003c\/p\u003e","brand":"Yofi","offers":[{"title":"7 1\/4","offer_id":67619424993590,"sku":"YOF-CBP-BKPU-714","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 7\/8","offer_id":67619425026358,"sku":"YOF-CBP-BKPU-778","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 3\/4","offer_id":67619425059126,"sku":"YOF-CBP-BKPU-734","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 3\/8","offer_id":67619425091894,"sku":"YOF-CBP-BKPU-738","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 1\/2","offer_id":67619425124662,"sku":"YOF-CBP-BKPU-712","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 5\/8","offer_id":67619425157430,"sku":"YOF-CBP-BKPU-758","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/5163\/1926\/files\/calibear-poppy-black-purple-refresh-7714.png?v=1792971246"},{"product_id":"city-myths-red-gold-dancing-bear-fish-fitted","title":"City Myths — Red\/Gold Dancing Bear \u0026 Fish Fitted","description":"\u003cp data-yofi-fit-reminder=\"true\"\u003e\u003cstrong\u003eCheck your fit before ordering:\u003c\/strong\u003e Please read this hat’s sizing notes and our \u003ca href=\"\/pages\/style-fit\"\u003eSize \u0026amp; Fit Guide\u003c\/a\u003e before choosing your size. Fit can vary by style. Need help? \u003ca href=\"\/pages\/contact\"\u003eContact us before ordering\u003c\/a\u003e—we’re happy to help.\u003c\/p\u003e\u003cp\u003eA Bay Area fitted hat built around a local color story. The deep red crown and gold brim nod to the region’s football tradition, while a dancing CaliBear carrying a silver fish brings together California wildlife, music culture, and game-day energy.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eEmbroidered gold dancing bear holding a silver fish\u003c\/li\u003e\n\u003cli\u003eDeep red New Era 59FIFTY fitted crown\u003c\/li\u003e\n\u003cli\u003eGold flat brim and matching top button\u003c\/li\u003e\n\u003cli\u003eTonal red Yofi rear embroidery\u003c\/li\u003e\n\u003cli\u003eStructured, size-specific fit\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eOriginal Yofi design. An unofficial local-color tribute; not affiliated with any professional team.\u003c\/p\u003e\u003cp\u003eExplore more \u003ca href=\"\/collections\/city-myths\"\u003eCity Myths hats\u003c\/a\u003e from Yofi.\u003c\/p\u003e","brand":"Yofi","offers":[{"title":"7 1\/8","offer_id":67685903532342,"sku":"YOF-CM-DBF-RDGD-718","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 1\/4","offer_id":67685903565110,"sku":"YOF-CM-DBF-RDGD-714","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 3\/8","offer_id":67685903597878,"sku":"YOF-CM-DBF-RDGD-738","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 1\/2","offer_id":67685903630646,"sku":"YOF-CM-DBF-RDGD-712","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 5\/8","offer_id":67685903663414,"sku":"YOF-CM-DBF-RDGD-758","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 3\/4","offer_id":67685903696182,"sku":"YOF-CM-DBF-RDGD-734","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 7\/8","offer_id":67685903728950,"sku":"YOF-CM-DBF-RDGD-778","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/5163\/1926\/files\/city-myths-red-gold-dancing-bear-fish-01-three-quarter.png?v=1791685735"},{"product_id":"silverback-pink-black-fitted","title":"Silverback — Pink\/Black Fitted","description":"\u003cp data-yofi-fit-reminder=\"true\"\u003e\u003cstrong\u003eCheck your fit before ordering:\u003c\/strong\u003e Please read this hat’s sizing notes and our \u003ca href=\"\/pages\/style-fit\"\u003eSize \u0026amp; Fit Guide\u003c\/a\u003e before choosing your size. Fit can vary by style. Need help? \u003ca href=\"\/pages\/contact\"\u003eContact us before ordering\u003c\/a\u003e—we’re happy to help.\u003c\/p\u003e\u003cp\u003eMeet the first Silverback colorway: a vivid pink fitted crown with a black flat brim and matching top button. A black-and-silver embroidered silverback gorilla anchors the front, with black Yofi embroidery at the rear.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eNew Era 59FIFTY structured fitted silhouette\u003c\/li\u003e\n\u003cli\u003ePink crown and black flat brim\u003c\/li\u003e\n\u003cli\u003eDetailed black-and-silver gorilla embroidery\u003c\/li\u003e\n\u003cli\u003eBlack Yofi rear embroidery\u003c\/li\u003e\n\u003cli\u003eSize-specific fit\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eChoose your fitted size from the available inventory.\u003c\/p\u003e\u003cp\u003eExplore more \u003ca href=\"\/collections\/silverback\"\u003eSilverback hats\u003c\/a\u003e from Yofi.\u003c\/p\u003e","brand":"Yofi","offers":[{"title":"7 1\/4","offer_id":67708941795638,"sku":"YOF-SILVB-PKBK-714","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 3\/8","offer_id":67708941828406,"sku":"YOF-SILVB-PKBK-738","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 1\/2","offer_id":67708941861174,"sku":"YOF-SILVB-PKBK-712","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 1\/8","offer_id":67822767341878,"sku":"YOF-SILVB-PKBK-718","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 5\/8","offer_id":67822779728182,"sku":"YOF-SILVB-PKBK-758","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 3\/4","offer_id":67822779760950,"sku":"YOF-SILVB-PKBK-734","price":65.0,"currency_code":"USD","in_stock":true},{"title":"8","offer_id":67822779793718,"sku":"YOF-SILVB-PKBK-800","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/5163\/1926\/files\/silverback-pink-black-fitted-01-three-quarter.png?v=1791868009"},{"product_id":"bay-waters-whale-white-gray-fitted","title":"Bay Waters Whale — White\/Gray Fitted","description":"\u003cp data-yofi-fit-reminder=\"true\"\u003e\u003cstrong\u003eCheck your fit before ordering:\u003c\/strong\u003e Please read this hat’s sizing notes and our \u003ca href=\"\/pages\/style-fit\"\u003eSize \u0026amp; Fit Guide\u003c\/a\u003e before choosing your size. Fit can vary by style. Need help? \u003ca href=\"\/pages\/contact\"\u003eContact us before ordering\u003c\/a\u003e—we’re happy to help.\u003c\/p\u003e\u003cp\u003eSome of the Bay Area’s best stories move beneath the surface. Whales travel the Pacific beyond the Golden Gate, and some find their way into San Francisco Bay. This fitted hat is a tribute to that meeting of city and wild water—not a portrait of one famous whale, but a reminder of the life moving through our local waters.\u003c\/p\u003e\u003cp\u003eA tonal whale is embroidered across the white crown, paired with a charcoal-gray flat bill and matching top button. The Yofi mark finishes the back.\u003c\/p\u003e\u003cp\u003eNew Era 59FIFTY fitted construction. Choose your exact size.\u003c\/p\u003e\u003cp\u003eExplore more \u003ca href=\"\/collections\/whales-of-the-bay\"\u003eWhales of the Bay hats\u003c\/a\u003e from Yofi.\u003c\/p\u003e","brand":"Yofi","offers":[{"title":"7 1\/8","offer_id":67732730839350,"sku":"YOF-BWW-WHGY-718","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 1\/4","offer_id":67732730872118,"sku":"YOF-BWW-WHGY-714","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 3\/8","offer_id":67732730904886,"sku":"YOF-BWW-WHGY-738","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 1\/2","offer_id":67732730937654,"sku":"YOF-BWW-WHGY-712","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 5\/8","offer_id":67732730970422,"sku":"YOF-BWW-WHGY-758","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 3\/4","offer_id":67732731003190,"sku":"YOF-BWW-WHGY-734","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/5163\/1926\/files\/bay-waters-whale-white-gray-fitted-01-three-quarter.png?v=1792037831"},{"product_id":"bay-waters-whale-black-silver-fitted","title":"Bay Waters Whale — Black\/Silver Fitted","description":"\u003cp data-yofi-fit-reminder=\"true\"\u003e\u003cstrong\u003eCheck your fit before ordering:\u003c\/strong\u003e Please read this hat’s sizing notes and our \u003ca href=\"\/pages\/style-fit\"\u003eSize \u0026amp; Fit Guide\u003c\/a\u003e before choosing your size. Fit can vary by style. Need help? \u003ca href=\"\/pages\/contact\"\u003eContact us before ordering\u003c\/a\u003e—we’re happy to help.\u003c\/p\u003e\u003cp\u003eSome of the Bay Area’s best stories move beneath the surface. Whales travel the Pacific beyond the Golden Gate, and some find their way into San Francisco Bay. This fitted hat is a tribute to that meeting of city and wild water—not a portrait of one famous whale, but a reminder of the life moving through our local waters.\u003c\/p\u003e\u003cp\u003eA silver whale is embroidered across the black crown, paired with a black flat bill and matching top button. The Yofi mark finishes the back.\u003c\/p\u003e\u003cp\u003eNew Era 59FIFTY fitted construction. Choose your exact size.\u003c\/p\u003e\u003cp\u003eExplore more \u003ca href=\"\/collections\/whales-of-the-bay\"\u003eWhales of the Bay hats\u003c\/a\u003e from Yofi.\u003c\/p\u003e","brand":"Yofi","offers":[{"title":"7 1\/8","offer_id":67733768438070,"sku":"YOF-BWW-BKSL-718","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 1\/4","offer_id":67733768470838,"sku":"YOF-BWW-BKSL-714","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 1\/2","offer_id":67733768503606,"sku":"YOF-BWW-BKSL-712","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 5\/8","offer_id":67733768536374,"sku":"YOF-BWW-BKSL-758","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 3\/4","offer_id":67733768569142,"sku":"YOF-BWW-BKSL-734","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/5163\/1926\/files\/bay-waters-whale-black-silver-fitted-01-three-quarter.png?v=1792039241"},{"product_id":"bay-waters-whale-blue-black-fitted","title":"Bay Waters Whale — Blue\/Black Fitted","description":"\u003cp data-yofi-fit-reminder=\"true\"\u003e\u003cstrong\u003eCheck your fit before ordering:\u003c\/strong\u003e Please read this hat’s sizing notes and our \u003ca href=\"\/pages\/style-fit\"\u003eSize \u0026amp; Fit Guide\u003c\/a\u003e before choosing your size. Fit can vary by style. Need help? \u003ca href=\"\/pages\/contact\"\u003eContact us before ordering\u003c\/a\u003e—we’re happy to help.\u003c\/p\u003e\u003cp\u003eSome of the Bay Area’s best stories move beneath the surface. Whales travel the Pacific beyond the Golden Gate, and some find their way into San Francisco Bay. This fitted hat is a tribute to that meeting of city and wild water—not a portrait of one famous whale, but a reminder of the life moving through our local waters.\u003c\/p\u003e\u003cp\u003eA silver whale is embroidered across the vivid blue crown, paired with a black flat bill and matching top button. The Yofi mark finishes the back.\u003c\/p\u003e\u003cp\u003eNew Era 59FIFTY fitted construction. Choose your exact size.\u003c\/p\u003e\u003cp\u003eExplore more \u003ca href=\"\/collections\/whales-of-the-bay\"\u003eWhales of the Bay hats\u003c\/a\u003e from Yofi.\u003c\/p\u003e","brand":"Yofi","offers":[{"title":"7 1\/4","offer_id":67736729026870,"sku":"YOF-BWW-BLBL-714","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 3\/8","offer_id":67736729059638,"sku":"YOF-BWW-BLBL-738","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 1\/2","offer_id":67736729092406,"sku":"YOF-BWW-BLBL-712","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 5\/8","offer_id":67736729125174,"sku":"YOF-BWW-BLBL-758","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/5163\/1926\/files\/bay-waters-whale-blue-black-fitted-01-three-quarter.png?v=1792076761"},{"product_id":"california-quail-purple-charcoal-fitted","title":"California Quail — Purple\/Charcoal Fitted","description":"\u003cp data-yofi-fit-reminder=\"true\"\u003e\u003cstrong\u003eCheck your fit before ordering:\u003c\/strong\u003e Please read this hat’s sizing notes and our \u003ca href=\"\/pages\/style-fit\"\u003eSize \u0026amp; Fit Guide\u003c\/a\u003e before choosing your size. Fit can vary by style. Need help? \u003ca href=\"\/pages\/contact\"\u003eContact us before ordering\u003c\/a\u003e—we’re happy to help.\u003c\/p\u003e\u003cp\u003eA California quail embroidered in silver, gray, white, and black stands out against a rich purple crown. A heather-charcoal flat brim and matching button finish the colorway, with silver Yofi embroidery at the back.\u003c\/p\u003e\u003cp\u003eBuilt on a fitted New Era 59FIFTY, Purple Quail introduces the California Quail collection.\u003c\/p\u003e","brand":"Yofi","offers":[{"title":"7 1\/4","offer_id":67792761061686,"sku":"YOF-CQU-PUCH-714","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 3\/8","offer_id":67792761094454,"sku":"YOF-CQU-PUCH-738","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 5\/8","offer_id":67792761127222,"sku":"YOF-CQU-PUCH-758","price":65.0,"currency_code":"USD","in_stock":true},{"title":"8","offer_id":67792761159990,"sku":"YOF-CQU-PUCH-800","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/5163\/1926\/files\/california-quail-purple-charcoal-three-quarter.jpg?v=1792639815"},{"product_id":"california-quail-pink-gray-fitted","title":"California Quail — Pink\/Gray Fitted","description":"\u003cp data-yofi-fit-reminder=\"true\"\u003e\u003cstrong\u003eCheck your fit before ordering:\u003c\/strong\u003e Please read this hat’s sizing notes and our \u003ca href=\"\/pages\/style-fit\"\u003eSize \u0026amp; Fit Guide\u003c\/a\u003e before choosing your size. Fit can vary by style. Need help? \u003ca href=\"\/pages\/contact\"\u003eContact us before ordering\u003c\/a\u003e—we’re happy to help.\u003c\/p\u003e\u003cp\u003eA vivid pink crown pairs with a light gray flat brim and matching button, featuring a California quail embroidered in silver, gray, white, and black. Silver Yofi embroidery finishes the back.\u003c\/p\u003e\u003cp\u003eThis fitted New Era 59FIFTY is part of Yofi’s California Quail collection.\u003c\/p\u003e","brand":"Yofi","offers":[{"title":"7 1\/4","offer_id":67792786653494,"sku":"YOF-CQU-PKGY-714","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 3\/8","offer_id":67792786686262,"sku":"YOF-CQU-PKGY-738","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 1\/2","offer_id":67792786719030,"sku":"YOF-CQU-PKGY-712","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 5\/8","offer_id":67792786751798,"sku":"YOF-CQU-PKGY-758","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 3\/4","offer_id":67792786784566,"sku":"YOF-CQU-PKGY-734","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/5163\/1926\/files\/california-quail-pink-gray-three-quarter.jpg?v=1792640829"},{"product_id":"dove-black-fitted","title":"Dove — Black Fitted","description":"\u003cp data-yofi-fit-reminder=\"true\"\u003e\u003cstrong\u003eCheck your fit before ordering:\u003c\/strong\u003e Please read this hat’s sizing notes and our \u003ca href=\"\/pages\/style-fit\"\u003eSize \u0026amp; Fit Guide\u003c\/a\u003e before choosing your size. Fit can vary by style. Need help? \u003ca href=\"\/pages\/contact\"\u003eContact us before ordering\u003c\/a\u003e—we’re happy to help.\u003c\/p\u003e\u003cp\u003eA white-and-silver dove carrying a green leafy sprig stands out against a black crown and flat brim. Red details, a green top button, and white Yofi embroidery at the back finish the design.\u003c\/p\u003e\u003cp\u003eBuilt on a fitted New Era 59FIFTY in twill wool.\u003c\/p\u003e","brand":"Yofi","offers":[{"title":"7 1\/8","offer_id":67792837378358,"sku":"YOF-DOVE-BK-718","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 1\/4","offer_id":67792837411126,"sku":"YOF-DOVE-BK-714","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 3\/8","offer_id":67792837443894,"sku":"YOF-DOVE-BK-738","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 1\/2","offer_id":67792837476662,"sku":"YOF-DOVE-BK-712","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 5\/8","offer_id":67792837509430,"sku":"YOF-DOVE-BK-758","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 3\/4","offer_id":67792837542198,"sku":"YOF-DOVE-BK-734","price":65.0,"currency_code":"USD","in_stock":true},{"title":"8","offer_id":67792837574966,"sku":"YOF-DOVE-BK-800","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/5163\/1926\/files\/yofi-dove-black-three-quarter.jpg?v=1792641444"},{"product_id":"calibear-salmon-black-white-orange-fitted","title":"CaliBear \u0026 Salmon — Black\/White \u0026 Orange Fitted","description":"\u003cp\u003eA white CaliBear carrying an orange salmon stands out against a black crown and flat brim. Smooth, tightly woven wool gives this colorway a clean finish, with tonal black Yofi embroidery at the back and a white New Era flag at the side.\u003c\/p\u003e\u003cp\u003ePart of Yofi’s CaliBear \u0026amp; Salmon collection, this design brings California’s bear and river wildlife together in black, white and orange.\u003c\/p\u003e\u003cp\u003eBuilt on a New Era 59FIFTY fitted cap. Choose from the available fitted sizes.\u003c\/p\u003e\u003cp data-yofi-fit-reminder=\"true\"\u003e\u003cstrong\u003eCheck your fit before ordering:\u003c\/strong\u003e Please read this hat’s sizing notes and our \u003ca href=\"\/pages\/style-fit\"\u003eSize \u0026amp; Fit Guide\u003c\/a\u003e before choosing your size. Fit can vary by style. Need help? \u003ca href=\"\/pages\/contact\"\u003eContact us before ordering\u003c\/a\u003e—we’re happy to help.\u003c\/p\u003e","brand":"Yofi","offers":[{"title":"7 5\/8","offer_id":67822706327862,"sku":"YOF-CBS-BKWH-OR-758","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 3\/4","offer_id":67822706360630,"sku":"YOF-CBS-BKWH-OR-734","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/5163\/1926\/files\/calibear-black-white-orange-7702.png?v=1792969492"},{"product_id":"calibear-salmon-black-white-pink-wool-fitted","title":"CaliBear \u0026 Salmon — Black\/White \u0026 Pink Wool Fitted","description":"\u003cp\u003eA white CaliBear carrying a pink salmon stands out against soft black wool. The fabric’s fuzzy surface gives this colorway a softer look, finished with a black flat brim, tonal New Era flag at the side and black Yofi embroidery at the back.\u003c\/p\u003e\u003cp\u003ePart of Yofi’s CaliBear \u0026amp; Salmon collection, this New Era 59FIFTY fitted brings California’s bear and river wildlife together in black, white and pink.\u003c\/p\u003e\u003cp data-yofi-fit-reminder=\"true\"\u003e\u003cstrong\u003eCheck your fit before ordering:\u003c\/strong\u003e Please read this hat’s sizing notes and our \u003ca href=\"\/pages\/style-fit\"\u003eSize \u0026amp; Fit Guide\u003c\/a\u003e before choosing your size. Fit can vary by style. Need help? \u003ca href=\"\/pages\/contact\"\u003eContact us before ordering\u003c\/a\u003e—we’re happy to help.\u003c\/p\u003e","brand":"Yofi","offers":[{"title":"7 1\/8","offer_id":67822741094710,"sku":"YOF-CBS-BKWHPK-WOOL-718","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 3\/8","offer_id":67822741127478,"sku":"YOF-CBS-BKWHPK-WOOL-738","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 1\/2","offer_id":67822741160246,"sku":"YOF-CBS-BKWHPK-WOOL-712","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 5\/8","offer_id":67822741193014,"sku":"YOF-CBS-BKWHPK-WOOL-758","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 3\/4","offer_id":67822741225782,"sku":"YOF-CBS-BKWHPK-WOOL-734","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 7\/8","offer_id":67822741258550,"sku":"YOF-CBS-BKWHPK-WOOL-778","price":65.0,"currency_code":"USD","in_stock":true},{"title":"8","offer_id":67822741291318,"sku":"YOF-CBS-BKWHPK-WOOL-800","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/5163\/1926\/files\/calibear-black-white-pink-wool-7709.png?v=1792970512"}],"url":"https:\/\/yofi.fit\/collections\/new-era.oembed","provider":"Yofi","version":"1.0","type":"link"}