{"title":"New Arrivals","description":"\u003cp\u003eExplore the latest Yofi hats and colorways, from embroidered wildlife designs to Bay Area local stories. Find your next fitted hat or adjustable snapback.\u003c\/p\u003e\u003cp\u003eFind your fit: \u003ca href=\"\/collections\/fitted-hats\"\u003efitted hats\u003c\/a\u003e or \u003ca href=\"\/collections\/snapbacks\"\u003eadjustable snapbacks\u003c\/a\u003e.\u003c\/p\u003e","products":[{"product_id":"telegraph-hill-parrot-pink-blue-fitted","title":"Telegraph Hill Parrot — Pink\/Blue Fitted","description":"\u003cp data-yofi-fit-reminder=\"true\"\u003e\u003cstrong\u003eCheck your fit before ordering:\u003c\/strong\u003e Please read this hat’s sizing notes and our \u003ca href=\"\/pages\/style-fit\"\u003eSize \u0026amp; Fit Guide\u003c\/a\u003e before choosing your size. Fit can vary by style. Need help? \u003ca href=\"\/pages\/contact\"\u003eContact us before ordering\u003c\/a\u003e—we’re happy to help.\u003c\/p\u003e\u003cp\u003eA vivid pink New Era 59FIFTY fitted cap inspired by San Francisco’s Telegraph Hill parrots. The hat features a bright blue brim, button and eyelets; an embroidered green parrot with a blue head and yellow beak; gray Coit Tower side embroidery; and blue Yofi script at the rear.\u003c\/p\u003e\u003cp\u003eStructured fitted construction with a flat brim. Choose your exact fitted size.\u003c\/p\u003e\u003cp\u003eExplore more \u003ca href=\"\/collections\/parrots-of-telegraph-hill\"\u003eParrots of Telegraph Hill hats\u003c\/a\u003e from Yofi.\u003c\/p\u003e","brand":"Yofi","offers":[{"title":"7 1\/2","offer_id":67592146518326,"sku":null,"price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 5\/8","offer_id":67592146551094,"sku":null,"price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 3\/4","offer_id":67592146583862,"sku":null,"price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/5163\/1926\/files\/telegraph-hill-parrot-pink-blue-fitted-three-quarter.png?v=1790562152"},{"product_id":"blue-yellow-tree-fitted","title":"Blue\/Yellow Tree Fitted","description":"\u003cp data-yofi-fit-reminder=\"true\"\u003e\u003cstrong\u003eCheck your fit before ordering:\u003c\/strong\u003e Please read this hat’s sizing notes and our \u003ca href=\"\/pages\/style-fit\"\u003eSize \u0026amp; Fit Guide\u003c\/a\u003e before choosing your size. Fit can vary by style. Need help? \u003ca href=\"\/pages\/contact\"\u003eContact us before ordering\u003c\/a\u003e—we’re happy to help.\u003c\/p\u003e\u003cp\u003eA royal blue and yellow New Era 59FIFTY fitted hat with white Oakland oak tree embroidery and an embroidered oak leaf at the back.\u003c\/p\u003e\u003cp\u003eBuilt as a love letter to Oakland, this fitted cap pairs royal blue and bright yellow—a deliberate nod to the familiar colors of local sports culture. The front is anchored by a white embroidered oak tree, representing the city of Oakland and the strength, growth, and community at its roots. A single white embroidered oak leaf at the back completes the local story.\u003c\/p\u003e\u003cp\u003eFinished on a structured New Era 59FIFTY with a flat brim and fitted sizing, it’s a piece of Oakland pride made to travel anywhere.\u003c\/p\u003e\u003cp\u003eExplore more \u003ca href=\"\/collections\/oakland-trees\"\u003eOakland Trees hats\u003c\/a\u003e from Yofi.\u003c\/p\u003e","brand":"Yofi","offers":[{"title":"7 1\/4","offer_id":67601749344566,"sku":null,"price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 3\/8","offer_id":67601749377334,"sku":null,"price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 1\/2","offer_id":67601749410102,"sku":null,"price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 5\/8","offer_id":67601749442870,"sku":null,"price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 3\/4","offer_id":67601749475638,"sku":null,"price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 7\/8","offer_id":67601749508406,"sku":null,"price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/5163\/1926\/files\/blue-yellow-tree-fitted-three-quarter.png?v=1790629009"},{"product_id":"calibear-salmon-red-black-fitted","title":"CaliBear \u0026 Salmon — Red\/Black Fitted","description":"\u003cp data-yofi-fit-reminder=\"true\"\u003e\u003cstrong\u003eCheck your fit before ordering:\u003c\/strong\u003e Please read this hat’s sizing notes and our \u003ca href=\"\/pages\/style-fit\"\u003eSize \u0026amp; Fit Guide\u003c\/a\u003e before choosing your size. Fit can vary by style. Need help? \u003ca href=\"\/pages\/contact\"\u003eContact us before ordering\u003c\/a\u003e—we’re happy to help.\u003c\/p\u003e\u003cp\u003eA red New Era 59FIFTY fitted cap with a black brim and button. The front features an embroidered black California bear holding a white-and-silver salmon, finished with black Yofi script at the rear.\u003c\/p\u003e\u003cp\u003eA bold colorway from the CaliBear \u0026amp; Salmon collection.\u003c\/p\u003e\u003cp\u003eExplore more \u003ca href=\"\/collections\/calibear-salmon\"\u003eCaliBear \u0026amp; Salmon hats\u003c\/a\u003e from Yofi.\u003c\/p\u003e","brand":"Yofi","offers":[{"title":"7 1\/4","offer_id":67602167857462,"sku":"YOF-CBS-RDBK-714","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 3\/8","offer_id":67602167890230,"sku":"YOF-CBS-RDBK-738","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 1\/2","offer_id":67602167922998,"sku":"YOF-CBS-RDBK-712","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 5\/8","offer_id":67602167955766,"sku":"YOF-CBS-RDBK-758","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 3\/4","offer_id":67602167988534,"sku":"YOF-CBS-RDBK-734","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/5163\/1926\/files\/calibear-salmon-red-black-fitted-three-quarter.png?v=1790639034"},{"product_id":"telegraph-hill-parrot-white-green-fitted","title":"Telegraph Hill Parrot — White\/Green Fitted","description":"\u003cp data-yofi-fit-reminder=\"true\"\u003e\u003cstrong\u003eCheck your fit before ordering:\u003c\/strong\u003e Please read this hat’s sizing notes and our \u003ca href=\"\/pages\/style-fit\"\u003eSize \u0026amp; Fit Guide\u003c\/a\u003e before choosing your size. Fit can vary by style. Need help? \u003ca href=\"\/pages\/contact\"\u003eContact us before ordering\u003c\/a\u003e—we’re happy to help.\u003c\/p\u003e\u003cp\u003eA white New Era 59FIFTY fitted cap with a forest-green brim, green embroidered parrot, Coit Tower side detail and green Yofi script at the rear.\u003c\/p\u003e\u003cp\u003eInspired by San Francisco’s famous Telegraph Hill parrots and made in a structured fitted silhouette.\u003c\/p\u003e\u003cp\u003eExplore more \u003ca href=\"\/collections\/parrots-of-telegraph-hill\"\u003eParrots of Telegraph Hill hats\u003c\/a\u003e from Yofi.\u003c\/p\u003e","brand":"Yofi","offers":[{"title":"7 1\/4","offer_id":67602168217910,"sku":"YOF-THP-WHGN-714","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 3\/8","offer_id":67602168250678,"sku":"YOF-THP-WHGN-738","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 5\/8","offer_id":67602168283446,"sku":"YOF-THP-WHGN-758","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/5163\/1926\/files\/telegraph-hill-parrot-white-green-fitted-three-quarter.png?v=1790638994"},{"product_id":"calibear-poppy-black-purple-fitted","title":"CaliBear \u0026 Poppy — Black\/Purple Fitted","description":"\u003cp data-yofi-fit-reminder=\"true\"\u003e\u003cstrong\u003eCheck your fit before ordering:\u003c\/strong\u003e Please read this hat’s sizing notes and our \u003ca href=\"\/pages\/style-fit\"\u003eSize \u0026amp; Fit Guide\u003c\/a\u003e before choosing your size. Fit can vary by style. Need help? \u003ca href=\"\/pages\/contact\"\u003eContact us before ordering\u003c\/a\u003e—we’re happy to help.\u003c\/p\u003e\u003cp\u003eA black New Era 59FIFTY fitted cap with a purple flat brim and matching top button. The front features a white embroidered California bear carrying an orange California poppy, finished with purple Yofi script at the back. A distinctly California design built for everyday wear.\u003c\/p\u003e\u003cp\u003eExplore more \u003ca href=\"\/collections\/fitted-hats\"\u003eFitted Hats\u003c\/a\u003e from Yofi.\u003c\/p\u003e","brand":"Yofi","offers":[{"title":"7 1\/4","offer_id":67619424993590,"sku":"YOF-CBP-BKPU-714","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 7\/8","offer_id":67619425026358,"sku":"YOF-CBP-BKPU-778","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 3\/4","offer_id":67619425059126,"sku":"YOF-CBP-BKPU-734","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 3\/8","offer_id":67619425091894,"sku":"YOF-CBP-BKPU-738","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 1\/2","offer_id":67619425124662,"sku":"YOF-CBP-BKPU-712","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 5\/8","offer_id":67619425157430,"sku":"YOF-CBP-BKPU-758","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/5163\/1926\/files\/calibear-poppy-black-purple-refresh-7714.png?v=1792971246"},{"product_id":"calibear-chronic-grey-purple-limited-snapback","title":"CaliBear Chronic — Grey\/Purple Limited Snapback","description":"\u003cp data-yofi-fit-reminder=\"true\"\u003e\u003cstrong\u003eCheck your fit before ordering:\u003c\/strong\u003e Please read this hat’s sizing notes and our \u003ca href=\"\/pages\/style-fit\"\u003eSize \u0026amp; Fit Guide\u003c\/a\u003e before choosing your size. Fit can vary by style. Need help? \u003ca href=\"\/pages\/contact\"\u003eContact us before ordering\u003c\/a\u003e—we’re happy to help.\u003c\/p\u003e\u003cp\u003eA hand-numbered CaliBear limited edition from a run of 150. This snapback pairs a heather-grey brushed, napped-wool crown with a rich purple suede brim and matching button. The black embroidered CaliBear carries California cannabis, while a custom Yofi measuring-tape interior finishes the piece. Each hat is individually numbered.\u003c\/p\u003e\u003cp\u003eExplore more \u003ca href=\"\/collections\/limited-editions\"\u003eLimited Editions\u003c\/a\u003e from Yofi.\u003c\/p\u003e","brand":"Yofi","offers":[{"title":"Default Title","offer_id":67619425190198,"sku":"YOF-CBC-GYPU-LTD","price":149.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/5163\/1926\/files\/01-three-quarter_7052adb4-f677-4db0-9fb2-a97c68cbec62.png?v=1790881347"},{"product_id":"calibear-chronic-black-green-snapback","title":"CaliBear Chronic — Black\/Green Snapback","description":"\u003cp data-yofi-fit-reminder=\"true\"\u003e\u003cstrong\u003eCheck your fit before ordering:\u003c\/strong\u003e Please read this hat’s sizing notes and our \u003ca href=\"\/pages\/style-fit\"\u003eSize \u0026amp; Fit Guide\u003c\/a\u003e before choosing your size. Fit can vary by style. Need help? \u003ca href=\"\/pages\/contact\"\u003eContact us before ordering\u003c\/a\u003e—we’re happy to help.\u003c\/p\u003e\u003cp\u003eA bold CaliBear Chronic colorway with deep California roots. This adjustable black snapback pairs a bright green flat brim, matching green top button, and green snap closure with a large white embroidered CaliBear carrying purple California cannabis flowers. A woven Yofi label finishes the rear.\u003c\/p\u003e\n\u003cp\u003eDetails\u003cbr\u003e• Original Yofi design\u003cbr\u003e• White embroidered CaliBear with purple cannabis flowers\u003cbr\u003e• Black crown with bright green flat brim and matching top button\u003cbr\u003e• Adjustable green snapback closure\u003cbr\u003e• One size fits most\u003cbr\u003e• Brand new, unworn inventory\u003c\/p\u003e\u003cp\u003eExplore more \u003ca href=\"\/collections\/snapbacks\"\u003eSnapbacks\u003c\/a\u003e from Yofi.\u003c\/p\u003e","brand":"Yofi","offers":[{"title":"Default Title","offer_id":67634071011638,"sku":"YOF-CHRONIC-BKGR-SB","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/5163\/1926\/files\/01-three-quarter_475856ec-7939-473a-9159-44196dbea8dd.png?v=1791230847"},{"product_id":"calibear-chronic-gray-green-dancing-bear-snapback","title":"CaliBear Chronic — Gray\/Green Dancing Bear Snapback","description":"\u003cp data-yofi-fit-reminder=\"true\"\u003e\u003cstrong\u003eCheck your fit before ordering:\u003c\/strong\u003e Please read this hat’s sizing notes and our \u003ca href=\"\/pages\/style-fit\"\u003eSize \u0026amp; Fit Guide\u003c\/a\u003e before choosing your size. Fit can vary by style. Need help? \u003ca href=\"\/pages\/contact\"\u003eContact us before ordering\u003c\/a\u003e—we’re happy to help.\u003c\/p\u003e\u003cp\u003eA playful CaliBear Chronic snapback rooted in California culture. The heather-gray wool crown is finished with a bright green underbrim, matching top button and adjustable green snap closure. Up front, a dancing brown CaliBear raises a bouquet of purple-and-green California cannabis flowers.\u003c\/p\u003e\n\u003cp\u003eDetails\u003cbr\u003e• Original Yofi CaliBear Chronic design\u003cbr\u003e• Embroidered dancing CaliBear with cannabis bouquet\u003cbr\u003e• Heather-gray wool crown and flat brim\u003cbr\u003e• Bright green underbrim, top button and snap closure\u003cbr\u003e• Adjustable one-size snapback fit\u003cbr\u003e• Interior Yofi Collection label and rear YOFI tab\u003cbr\u003e• Brand new, unworn inventory\u003c\/p\u003e\u003cp\u003eExplore more \u003ca href=\"\/collections\/snapbacks\"\u003eSnapbacks\u003c\/a\u003e from Yofi.\u003c\/p\u003e","brand":"Yofi","offers":[{"title":"Default Title","offer_id":67634208866614,"sku":"YOF-CHRONIC-GYGN-DB-SB","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/5163\/1926\/files\/01-three-quarter_863d521f-894d-4b90-8615-a8018b560747.png?v=1791235933"},{"product_id":"bay-waters-whale-white-gray-fitted","title":"Bay Waters Whale — White\/Gray Fitted","description":"\u003cp data-yofi-fit-reminder=\"true\"\u003e\u003cstrong\u003eCheck your fit before ordering:\u003c\/strong\u003e Please read this hat’s sizing notes and our \u003ca href=\"\/pages\/style-fit\"\u003eSize \u0026amp; Fit Guide\u003c\/a\u003e before choosing your size. Fit can vary by style. Need help? \u003ca href=\"\/pages\/contact\"\u003eContact us before ordering\u003c\/a\u003e—we’re happy to help.\u003c\/p\u003e\u003cp\u003eSome of the Bay Area’s best stories move beneath the surface. Whales travel the Pacific beyond the Golden Gate, and some find their way into San Francisco Bay. This fitted hat is a tribute to that meeting of city and wild water—not a portrait of one famous whale, but a reminder of the life moving through our local waters.\u003c\/p\u003e\u003cp\u003eA tonal whale is embroidered across the white crown, paired with a charcoal-gray flat bill and matching top button. The Yofi mark finishes the back.\u003c\/p\u003e\u003cp\u003eNew Era 59FIFTY fitted construction. Choose your exact size.\u003c\/p\u003e\u003cp\u003eExplore more \u003ca href=\"\/collections\/whales-of-the-bay\"\u003eWhales of the Bay hats\u003c\/a\u003e from Yofi.\u003c\/p\u003e","brand":"Yofi","offers":[{"title":"7 1\/8","offer_id":67732730839350,"sku":"YOF-BWW-WHGY-718","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 1\/4","offer_id":67732730872118,"sku":"YOF-BWW-WHGY-714","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 3\/8","offer_id":67732730904886,"sku":"YOF-BWW-WHGY-738","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 1\/2","offer_id":67732730937654,"sku":"YOF-BWW-WHGY-712","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 5\/8","offer_id":67732730970422,"sku":"YOF-BWW-WHGY-758","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 3\/4","offer_id":67732731003190,"sku":"YOF-BWW-WHGY-734","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/5163\/1926\/files\/bay-waters-whale-white-gray-fitted-01-three-quarter.png?v=1792037831"},{"product_id":"bay-waters-whale-black-silver-fitted","title":"Bay Waters Whale — Black\/Silver Fitted","description":"\u003cp data-yofi-fit-reminder=\"true\"\u003e\u003cstrong\u003eCheck your fit before ordering:\u003c\/strong\u003e Please read this hat’s sizing notes and our \u003ca href=\"\/pages\/style-fit\"\u003eSize \u0026amp; Fit Guide\u003c\/a\u003e before choosing your size. Fit can vary by style. Need help? \u003ca href=\"\/pages\/contact\"\u003eContact us before ordering\u003c\/a\u003e—we’re happy to help.\u003c\/p\u003e\u003cp\u003eSome of the Bay Area’s best stories move beneath the surface. Whales travel the Pacific beyond the Golden Gate, and some find their way into San Francisco Bay. This fitted hat is a tribute to that meeting of city and wild water—not a portrait of one famous whale, but a reminder of the life moving through our local waters.\u003c\/p\u003e\u003cp\u003eA silver whale is embroidered across the black crown, paired with a black flat bill and matching top button. The Yofi mark finishes the back.\u003c\/p\u003e\u003cp\u003eNew Era 59FIFTY fitted construction. Choose your exact size.\u003c\/p\u003e\u003cp\u003eExplore more \u003ca href=\"\/collections\/whales-of-the-bay\"\u003eWhales of the Bay hats\u003c\/a\u003e from Yofi.\u003c\/p\u003e","brand":"Yofi","offers":[{"title":"7 1\/8","offer_id":67733768438070,"sku":"YOF-BWW-BKSL-718","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 1\/4","offer_id":67733768470838,"sku":"YOF-BWW-BKSL-714","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 1\/2","offer_id":67733768503606,"sku":"YOF-BWW-BKSL-712","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 5\/8","offer_id":67733768536374,"sku":"YOF-BWW-BKSL-758","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 3\/4","offer_id":67733768569142,"sku":"YOF-BWW-BKSL-734","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/5163\/1926\/files\/bay-waters-whale-black-silver-fitted-01-three-quarter.png?v=1792039241"},{"product_id":"bay-waters-whale-blue-black-fitted","title":"Bay Waters Whale — Blue\/Black Fitted","description":"\u003cp data-yofi-fit-reminder=\"true\"\u003e\u003cstrong\u003eCheck your fit before ordering:\u003c\/strong\u003e Please read this hat’s sizing notes and our \u003ca href=\"\/pages\/style-fit\"\u003eSize \u0026amp; Fit Guide\u003c\/a\u003e before choosing your size. Fit can vary by style. Need help? \u003ca href=\"\/pages\/contact\"\u003eContact us before ordering\u003c\/a\u003e—we’re happy to help.\u003c\/p\u003e\u003cp\u003eSome of the Bay Area’s best stories move beneath the surface. Whales travel the Pacific beyond the Golden Gate, and some find their way into San Francisco Bay. This fitted hat is a tribute to that meeting of city and wild water—not a portrait of one famous whale, but a reminder of the life moving through our local waters.\u003c\/p\u003e\u003cp\u003eA silver whale is embroidered across the vivid blue crown, paired with a black flat bill and matching top button. The Yofi mark finishes the back.\u003c\/p\u003e\u003cp\u003eNew Era 59FIFTY fitted construction. Choose your exact size.\u003c\/p\u003e\u003cp\u003eExplore more \u003ca href=\"\/collections\/whales-of-the-bay\"\u003eWhales of the Bay hats\u003c\/a\u003e from Yofi.\u003c\/p\u003e","brand":"Yofi","offers":[{"title":"7 1\/4","offer_id":67736729026870,"sku":"YOF-BWW-BLBL-714","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 3\/8","offer_id":67736729059638,"sku":"YOF-BWW-BLBL-738","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 1\/2","offer_id":67736729092406,"sku":"YOF-BWW-BLBL-712","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 5\/8","offer_id":67736729125174,"sku":"YOF-BWW-BLBL-758","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/5163\/1926\/files\/bay-waters-whale-blue-black-fitted-01-three-quarter.png?v=1792076761"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/5163\/1926\/collections\/blue-yellow-tree-fitted-front.png?v=1792277987","url":"https:\/\/yofi.fit\/collections\/new-arrivals.oembed","provider":"Yofi","version":"1.0","type":"link"}