{"title":"All Hats","description":"\u003cp\u003eDiscover original Yofi headwear inspired by California wildlife and Bay Area stories. Explore embroidered bears, parrots, whales, Oakland trees and more, with fitted hats, adjustable snapbacks and limited editions.\u003c\/p\u003e\u003cp\u003eFind your fit: \u003ca href=\"\/collections\/fitted-hats\"\u003efitted hats\u003c\/a\u003e or \u003ca href=\"\/collections\/snapbacks\"\u003eadjustable snapbacks\u003c\/a\u003e.\u003c\/p\u003e","products":[{"product_id":"steller-s-jay-snapback","title":"Steller’s Jay Snapback","description":"\u003cp data-yofi-fit-reminder=\"true\"\u003e\u003cstrong\u003eCheck your fit before ordering:\u003c\/strong\u003e Please read this hat’s sizing notes and our \u003ca href=\"\/pages\/style-fit\"\u003eSize \u0026amp; Fit Guide\u003c\/a\u003e before choosing your size. Fit can vary by style. Need help? \u003ca href=\"\/pages\/contact\"\u003eContact us before ordering\u003c\/a\u003e—we’re happy to help.\u003c\/p\u003e\u003ch2\u003eThe first sign of adventure.\u003c\/h2\u003e\u003cp\u003eWe used to drive up Highway 80 from the Bay Area for backpacking trips in the Sierra Nevada. As the mountains came into view, we’d start looking for the first Steller’s Jay. Spot one, and we knew the adventure had begun.\u003c\/p\u003e\u003cp\u003eThis original Yofi design carries that memory: a Steller’s Jay embroidered on a black crown, with a blue brim and matching details.\u003c\/p\u003e\u003ch3\u003eDetails\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eOriginal Yofi OG Legacy design\u003c\/li\u003e\n\u003cli\u003eEmbroidered Steller’s Jay\u003c\/li\u003e\n\u003cli\u003eBlack crown with blue flat brim and matching top button\u003c\/li\u003e\n\u003cli\u003eAdjustable blue snapback closure\u003c\/li\u003e\n\u003cli\u003eOriginal Yofi Clothing interior label and Yofi rear tab\u003c\/li\u003e\n\u003cli\u003eBrand new, unworn inventory\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eExplore more \u003ca href=\"\/collections\/steller-s-jay\"\u003eSteller’s Jay hats\u003c\/a\u003e from Yofi.\u003c\/p\u003e","brand":"Yofi","offers":[{"title":"Default Title","offer_id":67582972330294,"sku":"YOF-OG-STJ-BKBL","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/5163\/1926\/files\/yofi-stellers-jay-latest-cleaned-three-quarter.png?v=1790518844"},{"product_id":"telegraph-hill-parrot-snapback","title":"Telegraph Hill Parrot Snapback","description":"\u003cp data-yofi-fit-reminder=\"true\"\u003e\u003cstrong\u003eCheck your fit before ordering:\u003c\/strong\u003e Please read this hat’s sizing notes and our \u003ca href=\"\/pages\/style-fit\"\u003eSize \u0026amp; Fit Guide\u003c\/a\u003e before choosing your size. Fit can vary by style. Need help? \u003ca href=\"\/pages\/contact\"\u003eContact us before ordering\u003c\/a\u003e—we’re happy to help.\u003c\/p\u003e\u003cp\u003eA black and red Yofi snapback hat featuring embroidered Telegraph Hill parrot and Coit Tower designs inspired by San Francisco.\u003c\/p\u003e\u003ch2\u003eThe Watchers of Telegraph Hill\u003c\/h2\u003e\n\u003cp\u003eLocal legend says that when the fog rolls across San Francisco, Coit Tower keeps watch over the city—but it is the parrots who carry its messages.\u003c\/p\u003e\n\u003cp\u003eBright green with flashes of red, the wild flock circles Telegraph Hill, calling above the rooftops before disappearing into the cypress trees. No one knows exactly how the first parrots arrived. Some say they escaped; others say they simply chose San Francisco—a city where wanderers have always found a home.\u003c\/p\u003e\n\u003cp\u003eOver time, the parrots became guardians of the hill: wild, noisy and impossible to overlook. It is said that spotting one brings a little of San Francisco’s luck—the courage to stand out, the freedom to roam and the wisdom to always find your way home.\u003c\/p\u003e\n\u003cp\u003eThis hat brings together two icons of Telegraph Hill: the parrot and Coit Tower. One belongs to the skyline, the other to the open sky. Together, they tell a story that could only come from San Francisco.\u003c\/p\u003e\u003cp\u003eExplore more \u003ca href=\"\/collections\/parrots-of-telegraph-hill\"\u003eParrots of Telegraph Hill hats\u003c\/a\u003e from Yofi.\u003c\/p\u003e","brand":"Yofi","offers":[{"title":"Default Title","offer_id":67583123128630,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/5163\/1926\/files\/yofi-telegraph-hill-02-three-quarter-6752.png?v=1790472796"},{"product_id":"the-seal-of-san-francisco-snapback","title":"The Seal of San Francisco Snapback","description":"\u003cp data-yofi-fit-reminder=\"true\"\u003e\u003cstrong\u003eCheck your fit before ordering:\u003c\/strong\u003e Please read this hat’s sizing notes and our \u003ca href=\"\/pages\/style-fit\"\u003eSize \u0026amp; Fit Guide\u003c\/a\u003e before choosing your size. Fit can vary by style. Need help? \u003ca href=\"\/pages\/contact\"\u003eContact us before ordering\u003c\/a\u003e—we’re happy to help.\u003c\/p\u003e\u003cp\u003eA Yofi corduroy snapback hat with a black denim bill and embroidered silver seal. Individually hand-numbered in an edition of 150.\u003c\/p\u003e\u003ch2\u003eThe Seal of San Francisco\u003c\/h2\u003e\n\u003cp\u003eBefore the Giants came west, San Francisco belonged to the Seals. In 1950, the city’s beloved baseball club even signed a live sea lion named Major as its mascot—because in San Francisco, legends have never been limited to the human kind.\u003c\/p\u003e\n\u003cp\u003eNearly forty years later, just after the 1989 Loma Prieta earthquake, sea lions began taking over the docks at Pier 39. One became dozens, dozens became hundreds, and before long their barking, bickering and sun-soaked lounging became part of the soundtrack of the waterfront.\u003c\/p\u003e\n\u003cp\u003eThen came Chonkers: the enormous Steller sea lion whose arrival reminded everyone that San Francisco will always make room for a big personality.\u003c\/p\u003e\n\u003cp\u003eFrom Major at the ballpark to the famous colony on the docks, these lovable heavyweights have become part of the city’s identity—loud, resilient, unconventional and completely at home by the Bay.\u003c\/p\u003e\n\u003cp\u003eThe Seal of San Francisco hat celebrates that history in deep corduroy with a black denim bill and an embroidered silver seal. Only 150 will be made, with every hat individually numbered by hand as part of the original edition. Note the custom Yofi measuring tape interior.\u003c\/p\u003e\n\u003cp\u003eA wearable piece of San Francisco lore. Once all 150 find a home, this edition disappears into history.\u003c\/p\u003e\u003cp\u003eExplore more \u003ca href=\"\/collections\/seal-of-san-francisco\"\u003eSeal of San Francisco hats\u003c\/a\u003e from Yofi.\u003c\/p\u003e","brand":"Yofi","offers":[{"title":"Default Title","offer_id":67583130763574,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/5163\/1926\/files\/yofi-seal-02-three-quarter-6684.png?v=1790473590"},{"product_id":"calibear-salmon-silver-fitted","title":"CaliBear \u0026 Salmon — Silver Fitted","description":"\u003cp data-yofi-fit-reminder=\"true\"\u003e\u003cstrong\u003eCheck your fit before ordering:\u003c\/strong\u003e Please read this hat’s sizing notes and our \u003ca href=\"\/pages\/style-fit\"\u003eSize \u0026amp; Fit Guide\u003c\/a\u003e before choosing your size. Fit can vary by style. Need help? \u003ca href=\"\/pages\/contact\"\u003eContact us before ordering\u003c\/a\u003e—we’re happy to help.\u003c\/p\u003e\u003cp\u003eA black and metallic silver New Era 59FIFTY fitted hat featuring Yofi’s embroidered California bear and salmon design.\u003c\/p\u003e\u003ch2\u003eThe California Bear Collection\u003c\/h2\u003e\u003cp\u003eThe California grizzly still walks across our state flag, even though the last known grizzly was killed in 1922 and the final documented sighting came in 1924. A century later, the bear remains a symbol of California—wild, powerful and impossible to forget.\u003c\/p\u003e\u003cp\u003eOur bear carries a salmon, honoring the fish that fight upstream through California’s rivers and the untamed landscapes that connect the mountains to the Pacific.\u003c\/p\u003e\u003cp\u003eEach colorway tells a different part of that story. Coast, forest, river, desert and city—distinct expressions of the same unmistakable California spirit.\u003c\/p\u003e\u003cp\u003eThe collection is built on the premium fitted New Era 59FIFTY, pairing an iconic silhouette with a symbol of home. Find the colorway that represents your California—or collect them all and keep the right lid ready for every place the Golden State takes you.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eOne bear. Many Californias. Always the right lid.\u003c\/strong\u003e\u003c\/p\u003e\u003ch3\u003eSilver Colorway\u003c\/h3\u003e\u003cp\u003eBlack crown with metallic silver CaliBear and salmon embroidery, a metallic silver flat bill, rear Yofi embroidery and New Era detailing.\u003c\/p\u003e\u003cp\u003eExplore more \u003ca href=\"\/collections\/calibear-salmon\"\u003eCaliBear \u0026amp; Salmon hats\u003c\/a\u003e from Yofi.\u003c\/p\u003e","brand":"Yofi","offers":[{"title":"7 1\/8","offer_id":67589182030134,"sku":"YOF-CBS-SIL-718","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 1\/4","offer_id":67589182062902,"sku":"YOF-CBS-SIL-714","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 3\/8","offer_id":67589182095670,"sku":"YOF-CBS-SIL-738","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 1\/2","offer_id":67589182128438,"sku":"YOF-CBS-SIL-712","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 5\/8","offer_id":67589182161206,"sku":"YOF-CBS-SIL-758","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 3\/4","offer_id":67589182193974,"sku":"YOF-CBS-SIL-734","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 7\/8","offer_id":67589182226742,"sku":"YOF-CBS-SIL-778","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/5163\/1926\/files\/calibear-salmon-silver-left-three-quarter.png?v=1790480653"},{"product_id":"telegraph-hill-parrot-pink-blue-fitted","title":"Telegraph Hill Parrot — Pink\/Blue Fitted","description":"\u003cp data-yofi-fit-reminder=\"true\"\u003e\u003cstrong\u003eCheck your fit before ordering:\u003c\/strong\u003e Please read this hat’s sizing notes and our \u003ca href=\"\/pages\/style-fit\"\u003eSize \u0026amp; Fit Guide\u003c\/a\u003e before choosing your size. Fit can vary by style. Need help? \u003ca href=\"\/pages\/contact\"\u003eContact us before ordering\u003c\/a\u003e—we’re happy to help.\u003c\/p\u003e\u003cp\u003eA vivid pink New Era 59FIFTY fitted cap inspired by San Francisco’s Telegraph Hill parrots. The hat features a bright blue brim, button and eyelets; an embroidered green parrot with a blue head and yellow beak; gray Coit Tower side embroidery; and blue Yofi script at the rear.\u003c\/p\u003e\u003cp\u003eStructured fitted construction with a flat brim. Choose your exact fitted size.\u003c\/p\u003e\u003cp\u003eExplore more \u003ca href=\"\/collections\/parrots-of-telegraph-hill\"\u003eParrots of Telegraph Hill hats\u003c\/a\u003e from Yofi.\u003c\/p\u003e","brand":"Yofi","offers":[{"title":"7 1\/2","offer_id":67592146518326,"sku":null,"price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 5\/8","offer_id":67592146551094,"sku":null,"price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 3\/4","offer_id":67592146583862,"sku":null,"price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/5163\/1926\/files\/telegraph-hill-parrot-pink-blue-fitted-three-quarter.png?v=1790562152"},{"product_id":"blue-yellow-tree-fitted","title":"Blue\/Yellow Tree Fitted","description":"\u003cp data-yofi-fit-reminder=\"true\"\u003e\u003cstrong\u003eCheck your fit before ordering:\u003c\/strong\u003e Please read this hat’s sizing notes and our \u003ca href=\"\/pages\/style-fit\"\u003eSize \u0026amp; Fit Guide\u003c\/a\u003e before choosing your size. Fit can vary by style. Need help? \u003ca href=\"\/pages\/contact\"\u003eContact us before ordering\u003c\/a\u003e—we’re happy to help.\u003c\/p\u003e\u003cp\u003eA royal blue and yellow New Era 59FIFTY fitted hat with white Oakland oak tree embroidery and an embroidered oak leaf at the back.\u003c\/p\u003e\u003cp\u003eBuilt as a love letter to Oakland, this fitted cap pairs royal blue and bright yellow—a deliberate nod to the familiar colors of local sports culture. The front is anchored by a white embroidered oak tree, representing the city of Oakland and the strength, growth, and community at its roots. A single white embroidered oak leaf at the back completes the local story.\u003c\/p\u003e\u003cp\u003eFinished on a structured New Era 59FIFTY with a flat brim and fitted sizing, it’s a piece of Oakland pride made to travel anywhere.\u003c\/p\u003e\u003cp\u003eExplore more \u003ca href=\"\/collections\/oakland-trees\"\u003eOakland Trees hats\u003c\/a\u003e from Yofi.\u003c\/p\u003e","brand":"Yofi","offers":[{"title":"7 1\/4","offer_id":67601749344566,"sku":null,"price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 3\/8","offer_id":67601749377334,"sku":null,"price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 1\/2","offer_id":67601749410102,"sku":null,"price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 5\/8","offer_id":67601749442870,"sku":null,"price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 3\/4","offer_id":67601749475638,"sku":null,"price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 7\/8","offer_id":67601749508406,"sku":null,"price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/5163\/1926\/files\/blue-yellow-tree-fitted-three-quarter.png?v=1790629009"},{"product_id":"calibear-salmon-red-black-fitted","title":"CaliBear \u0026 Salmon — Red\/Black Fitted","description":"\u003cp data-yofi-fit-reminder=\"true\"\u003e\u003cstrong\u003eCheck your fit before ordering:\u003c\/strong\u003e Please read this hat’s sizing notes and our \u003ca href=\"\/pages\/style-fit\"\u003eSize \u0026amp; Fit Guide\u003c\/a\u003e before choosing your size. Fit can vary by style. Need help? \u003ca href=\"\/pages\/contact\"\u003eContact us before ordering\u003c\/a\u003e—we’re happy to help.\u003c\/p\u003e\u003cp\u003eA red New Era 59FIFTY fitted cap with a black brim and button. The front features an embroidered black California bear holding a white-and-silver salmon, finished with black Yofi script at the rear.\u003c\/p\u003e\u003cp\u003eA bold colorway from the CaliBear \u0026amp; Salmon collection.\u003c\/p\u003e\u003cp\u003eExplore more \u003ca href=\"\/collections\/calibear-salmon\"\u003eCaliBear \u0026amp; Salmon hats\u003c\/a\u003e from Yofi.\u003c\/p\u003e","brand":"Yofi","offers":[{"title":"7 1\/4","offer_id":67602167857462,"sku":"YOF-CBS-RDBK-714","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 3\/8","offer_id":67602167890230,"sku":"YOF-CBS-RDBK-738","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 1\/2","offer_id":67602167922998,"sku":"YOF-CBS-RDBK-712","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 5\/8","offer_id":67602167955766,"sku":"YOF-CBS-RDBK-758","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 3\/4","offer_id":67602167988534,"sku":"YOF-CBS-RDBK-734","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/5163\/1926\/files\/calibear-salmon-red-black-fitted-three-quarter.png?v=1790639034"},{"product_id":"telegraph-hill-parrot-white-green-fitted","title":"Telegraph Hill Parrot — White\/Green Fitted","description":"\u003cp data-yofi-fit-reminder=\"true\"\u003e\u003cstrong\u003eCheck your fit before ordering:\u003c\/strong\u003e Please read this hat’s sizing notes and our \u003ca href=\"\/pages\/style-fit\"\u003eSize \u0026amp; Fit Guide\u003c\/a\u003e before choosing your size. Fit can vary by style. Need help? \u003ca href=\"\/pages\/contact\"\u003eContact us before ordering\u003c\/a\u003e—we’re happy to help.\u003c\/p\u003e\u003cp\u003eA white New Era 59FIFTY fitted cap with a forest-green brim, green embroidered parrot, Coit Tower side detail and green Yofi script at the rear.\u003c\/p\u003e\u003cp\u003eInspired by San Francisco’s famous Telegraph Hill parrots and made in a structured fitted silhouette.\u003c\/p\u003e\u003cp\u003eExplore more \u003ca href=\"\/collections\/parrots-of-telegraph-hill\"\u003eParrots of Telegraph Hill hats\u003c\/a\u003e from Yofi.\u003c\/p\u003e","brand":"Yofi","offers":[{"title":"7 1\/4","offer_id":67602168217910,"sku":"YOF-THP-WHGN-714","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 3\/8","offer_id":67602168250678,"sku":"YOF-THP-WHGN-738","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 5\/8","offer_id":67602168283446,"sku":"YOF-THP-WHGN-758","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/5163\/1926\/files\/telegraph-hill-parrot-white-green-fitted-three-quarter.png?v=1790638994"},{"product_id":"calibear-poppy-black-purple-fitted","title":"CaliBear \u0026 Poppy — Black\/Purple Fitted","description":"\u003cp data-yofi-fit-reminder=\"true\"\u003e\u003cstrong\u003eCheck your fit before ordering:\u003c\/strong\u003e Please read this hat’s sizing notes and our \u003ca href=\"\/pages\/style-fit\"\u003eSize \u0026amp; Fit Guide\u003c\/a\u003e before choosing your size. Fit can vary by style. Need help? \u003ca href=\"\/pages\/contact\"\u003eContact us before ordering\u003c\/a\u003e—we’re happy to help.\u003c\/p\u003e\u003cp\u003eA black New Era 59FIFTY fitted cap with a purple flat brim and matching top button. The front features a white embroidered California bear carrying an orange California poppy, finished with purple Yofi script at the back. A distinctly California design built for everyday wear.\u003c\/p\u003e\u003cp\u003eExplore more \u003ca href=\"\/collections\/fitted-hats\"\u003eFitted Hats\u003c\/a\u003e from Yofi.\u003c\/p\u003e","brand":"Yofi","offers":[{"title":"7 1\/4","offer_id":67619424993590,"sku":"YOF-CBP-BKPU-714","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 7\/8","offer_id":67619425026358,"sku":"YOF-CBP-BKPU-778","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 3\/4","offer_id":67619425059126,"sku":"YOF-CBP-BKPU-734","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 3\/8","offer_id":67619425091894,"sku":"YOF-CBP-BKPU-738","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 1\/2","offer_id":67619425124662,"sku":"YOF-CBP-BKPU-712","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 5\/8","offer_id":67619425157430,"sku":"YOF-CBP-BKPU-758","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/5163\/1926\/files\/calibear-poppy-black-purple-refresh-7714.png?v=1792971246"},{"product_id":"calibear-chronic-grey-purple-limited-snapback","title":"CaliBear Chronic — Grey\/Purple Limited Snapback","description":"\u003cp data-yofi-fit-reminder=\"true\"\u003e\u003cstrong\u003eCheck your fit before ordering:\u003c\/strong\u003e Please read this hat’s sizing notes and our \u003ca href=\"\/pages\/style-fit\"\u003eSize \u0026amp; Fit Guide\u003c\/a\u003e before choosing your size. Fit can vary by style. Need help? \u003ca href=\"\/pages\/contact\"\u003eContact us before ordering\u003c\/a\u003e—we’re happy to help.\u003c\/p\u003e\u003cp\u003eA hand-numbered CaliBear limited edition from a run of 150. This snapback pairs a heather-grey brushed, napped-wool crown with a rich purple suede brim and matching button. The black embroidered CaliBear carries California cannabis, while a custom Yofi measuring-tape interior finishes the piece. Each hat is individually numbered.\u003c\/p\u003e\u003cp\u003eExplore more \u003ca href=\"\/collections\/limited-editions\"\u003eLimited Editions\u003c\/a\u003e from Yofi.\u003c\/p\u003e","brand":"Yofi","offers":[{"title":"Default Title","offer_id":67619425190198,"sku":"YOF-CBC-GYPU-LTD","price":149.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/5163\/1926\/files\/01-three-quarter_7052adb4-f677-4db0-9fb2-a97c68cbec62.png?v=1790881347"},{"product_id":"calibear-chronic-black-green-snapback","title":"CaliBear Chronic — Black\/Green Snapback","description":"\u003cp data-yofi-fit-reminder=\"true\"\u003e\u003cstrong\u003eCheck your fit before ordering:\u003c\/strong\u003e Please read this hat’s sizing notes and our \u003ca href=\"\/pages\/style-fit\"\u003eSize \u0026amp; Fit Guide\u003c\/a\u003e before choosing your size. Fit can vary by style. Need help? \u003ca href=\"\/pages\/contact\"\u003eContact us before ordering\u003c\/a\u003e—we’re happy to help.\u003c\/p\u003e\u003cp\u003eA bold CaliBear Chronic colorway with deep California roots. This adjustable black snapback pairs a bright green flat brim, matching green top button, and green snap closure with a large white embroidered CaliBear carrying purple California cannabis flowers. A woven Yofi label finishes the rear.\u003c\/p\u003e\n\u003cp\u003eDetails\u003cbr\u003e• Original Yofi design\u003cbr\u003e• White embroidered CaliBear with purple cannabis flowers\u003cbr\u003e• Black crown with bright green flat brim and matching top button\u003cbr\u003e• Adjustable green snapback closure\u003cbr\u003e• One size fits most\u003cbr\u003e• Brand new, unworn inventory\u003c\/p\u003e\u003cp\u003eExplore more \u003ca href=\"\/collections\/snapbacks\"\u003eSnapbacks\u003c\/a\u003e from Yofi.\u003c\/p\u003e","brand":"Yofi","offers":[{"title":"Default Title","offer_id":67634071011638,"sku":"YOF-CHRONIC-BKGR-SB","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/5163\/1926\/files\/01-three-quarter_475856ec-7939-473a-9159-44196dbea8dd.png?v=1791230847"},{"product_id":"calibear-chronic-gray-green-dancing-bear-snapback","title":"CaliBear Chronic — Gray\/Green Dancing Bear Snapback","description":"\u003cp data-yofi-fit-reminder=\"true\"\u003e\u003cstrong\u003eCheck your fit before ordering:\u003c\/strong\u003e Please read this hat’s sizing notes and our \u003ca href=\"\/pages\/style-fit\"\u003eSize \u0026amp; Fit Guide\u003c\/a\u003e before choosing your size. Fit can vary by style. Need help? \u003ca href=\"\/pages\/contact\"\u003eContact us before ordering\u003c\/a\u003e—we’re happy to help.\u003c\/p\u003e\u003cp\u003eA playful CaliBear Chronic snapback rooted in California culture. The heather-gray wool crown is finished with a bright green underbrim, matching top button and adjustable green snap closure. Up front, a dancing brown CaliBear raises a bouquet of purple-and-green California cannabis flowers.\u003c\/p\u003e\n\u003cp\u003eDetails\u003cbr\u003e• Original Yofi CaliBear Chronic design\u003cbr\u003e• Embroidered dancing CaliBear with cannabis bouquet\u003cbr\u003e• Heather-gray wool crown and flat brim\u003cbr\u003e• Bright green underbrim, top button and snap closure\u003cbr\u003e• Adjustable one-size snapback fit\u003cbr\u003e• Interior Yofi Collection label and rear YOFI tab\u003cbr\u003e• Brand new, unworn inventory\u003c\/p\u003e\u003cp\u003eExplore more \u003ca href=\"\/collections\/snapbacks\"\u003eSnapbacks\u003c\/a\u003e from Yofi.\u003c\/p\u003e","brand":"Yofi","offers":[{"title":"Default Title","offer_id":67634208866614,"sku":"YOF-CHRONIC-GYGN-DB-SB","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/5163\/1926\/files\/01-three-quarter_863d521f-894d-4b90-8615-a8018b560747.png?v=1791235933"},{"product_id":"city-myths-red-gold-dancing-bear-fish-fitted","title":"City Myths — Red\/Gold Dancing Bear \u0026 Fish Fitted","description":"\u003cp data-yofi-fit-reminder=\"true\"\u003e\u003cstrong\u003eCheck your fit before ordering:\u003c\/strong\u003e Please read this hat’s sizing notes and our \u003ca href=\"\/pages\/style-fit\"\u003eSize \u0026amp; Fit Guide\u003c\/a\u003e before choosing your size. Fit can vary by style. Need help? \u003ca href=\"\/pages\/contact\"\u003eContact us before ordering\u003c\/a\u003e—we’re happy to help.\u003c\/p\u003e\u003cp\u003eA Bay Area fitted hat built around a local color story. The deep red crown and gold brim nod to the region’s football tradition, while a dancing CaliBear carrying a silver fish brings together California wildlife, music culture, and game-day energy.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eEmbroidered gold dancing bear holding a silver fish\u003c\/li\u003e\n\u003cli\u003eDeep red New Era 59FIFTY fitted crown\u003c\/li\u003e\n\u003cli\u003eGold flat brim and matching top button\u003c\/li\u003e\n\u003cli\u003eTonal red Yofi rear embroidery\u003c\/li\u003e\n\u003cli\u003eStructured, size-specific fit\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eOriginal Yofi design. An unofficial local-color tribute; not affiliated with any professional team.\u003c\/p\u003e\u003cp\u003eExplore more \u003ca href=\"\/collections\/city-myths\"\u003eCity Myths hats\u003c\/a\u003e from Yofi.\u003c\/p\u003e","brand":"Yofi","offers":[{"title":"7 1\/8","offer_id":67685903532342,"sku":"YOF-CM-DBF-RDGD-718","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 1\/4","offer_id":67685903565110,"sku":"YOF-CM-DBF-RDGD-714","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 3\/8","offer_id":67685903597878,"sku":"YOF-CM-DBF-RDGD-738","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 1\/2","offer_id":67685903630646,"sku":"YOF-CM-DBF-RDGD-712","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 5\/8","offer_id":67685903663414,"sku":"YOF-CM-DBF-RDGD-758","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 3\/4","offer_id":67685903696182,"sku":"YOF-CM-DBF-RDGD-734","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 7\/8","offer_id":67685903728950,"sku":"YOF-CM-DBF-RDGD-778","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/5163\/1926\/files\/city-myths-red-gold-dancing-bear-fish-01-three-quarter.png?v=1791685735"},{"product_id":"silverback-pink-black-fitted","title":"Silverback — Pink\/Black Fitted","description":"\u003cp data-yofi-fit-reminder=\"true\"\u003e\u003cstrong\u003eCheck your fit before ordering:\u003c\/strong\u003e Please read this hat’s sizing notes and our \u003ca href=\"\/pages\/style-fit\"\u003eSize \u0026amp; Fit Guide\u003c\/a\u003e before choosing your size. Fit can vary by style. Need help? \u003ca href=\"\/pages\/contact\"\u003eContact us before ordering\u003c\/a\u003e—we’re happy to help.\u003c\/p\u003e\u003cp\u003eMeet the first Silverback colorway: a vivid pink fitted crown with a black flat brim and matching top button. A black-and-silver embroidered silverback gorilla anchors the front, with black Yofi embroidery at the rear.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eNew Era 59FIFTY structured fitted silhouette\u003c\/li\u003e\n\u003cli\u003ePink crown and black flat brim\u003c\/li\u003e\n\u003cli\u003eDetailed black-and-silver gorilla embroidery\u003c\/li\u003e\n\u003cli\u003eBlack Yofi rear embroidery\u003c\/li\u003e\n\u003cli\u003eSize-specific fit\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eChoose your fitted size from the available inventory.\u003c\/p\u003e\u003cp\u003eExplore more \u003ca href=\"\/collections\/silverback\"\u003eSilverback hats\u003c\/a\u003e from Yofi.\u003c\/p\u003e","brand":"Yofi","offers":[{"title":"7 1\/4","offer_id":67708941795638,"sku":"YOF-SILVB-PKBK-714","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 3\/8","offer_id":67708941828406,"sku":"YOF-SILVB-PKBK-738","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 1\/2","offer_id":67708941861174,"sku":"YOF-SILVB-PKBK-712","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 1\/8","offer_id":67822767341878,"sku":"YOF-SILVB-PKBK-718","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 5\/8","offer_id":67822779728182,"sku":"YOF-SILVB-PKBK-758","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 3\/4","offer_id":67822779760950,"sku":"YOF-SILVB-PKBK-734","price":65.0,"currency_code":"USD","in_stock":true},{"title":"8","offer_id":67822779793718,"sku":"YOF-SILVB-PKBK-800","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/5163\/1926\/files\/silverback-pink-black-fitted-01-three-quarter.png?v=1791868009"},{"product_id":"bay-waters-whale-white-gray-fitted","title":"Bay Waters Whale — White\/Gray Fitted","description":"\u003cp data-yofi-fit-reminder=\"true\"\u003e\u003cstrong\u003eCheck your fit before ordering:\u003c\/strong\u003e Please read this hat’s sizing notes and our \u003ca href=\"\/pages\/style-fit\"\u003eSize \u0026amp; Fit Guide\u003c\/a\u003e before choosing your size. Fit can vary by style. Need help? \u003ca href=\"\/pages\/contact\"\u003eContact us before ordering\u003c\/a\u003e—we’re happy to help.\u003c\/p\u003e\u003cp\u003eSome of the Bay Area’s best stories move beneath the surface. Whales travel the Pacific beyond the Golden Gate, and some find their way into San Francisco Bay. This fitted hat is a tribute to that meeting of city and wild water—not a portrait of one famous whale, but a reminder of the life moving through our local waters.\u003c\/p\u003e\u003cp\u003eA tonal whale is embroidered across the white crown, paired with a charcoal-gray flat bill and matching top button. The Yofi mark finishes the back.\u003c\/p\u003e\u003cp\u003eNew Era 59FIFTY fitted construction. Choose your exact size.\u003c\/p\u003e\u003cp\u003eExplore more \u003ca href=\"\/collections\/whales-of-the-bay\"\u003eWhales of the Bay hats\u003c\/a\u003e from Yofi.\u003c\/p\u003e","brand":"Yofi","offers":[{"title":"7 1\/8","offer_id":67732730839350,"sku":"YOF-BWW-WHGY-718","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 1\/4","offer_id":67732730872118,"sku":"YOF-BWW-WHGY-714","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 3\/8","offer_id":67732730904886,"sku":"YOF-BWW-WHGY-738","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 1\/2","offer_id":67732730937654,"sku":"YOF-BWW-WHGY-712","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 5\/8","offer_id":67732730970422,"sku":"YOF-BWW-WHGY-758","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 3\/4","offer_id":67732731003190,"sku":"YOF-BWW-WHGY-734","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/5163\/1926\/files\/bay-waters-whale-white-gray-fitted-01-three-quarter.png?v=1792037831"},{"product_id":"bay-waters-whale-black-silver-fitted","title":"Bay Waters Whale — Black\/Silver Fitted","description":"\u003cp data-yofi-fit-reminder=\"true\"\u003e\u003cstrong\u003eCheck your fit before ordering:\u003c\/strong\u003e Please read this hat’s sizing notes and our \u003ca href=\"\/pages\/style-fit\"\u003eSize \u0026amp; Fit Guide\u003c\/a\u003e before choosing your size. Fit can vary by style. Need help? \u003ca href=\"\/pages\/contact\"\u003eContact us before ordering\u003c\/a\u003e—we’re happy to help.\u003c\/p\u003e\u003cp\u003eSome of the Bay Area’s best stories move beneath the surface. Whales travel the Pacific beyond the Golden Gate, and some find their way into San Francisco Bay. This fitted hat is a tribute to that meeting of city and wild water—not a portrait of one famous whale, but a reminder of the life moving through our local waters.\u003c\/p\u003e\u003cp\u003eA silver whale is embroidered across the black crown, paired with a black flat bill and matching top button. The Yofi mark finishes the back.\u003c\/p\u003e\u003cp\u003eNew Era 59FIFTY fitted construction. Choose your exact size.\u003c\/p\u003e\u003cp\u003eExplore more \u003ca href=\"\/collections\/whales-of-the-bay\"\u003eWhales of the Bay hats\u003c\/a\u003e from Yofi.\u003c\/p\u003e","brand":"Yofi","offers":[{"title":"7 1\/8","offer_id":67733768438070,"sku":"YOF-BWW-BKSL-718","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 1\/4","offer_id":67733768470838,"sku":"YOF-BWW-BKSL-714","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 1\/2","offer_id":67733768503606,"sku":"YOF-BWW-BKSL-712","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 5\/8","offer_id":67733768536374,"sku":"YOF-BWW-BKSL-758","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 3\/4","offer_id":67733768569142,"sku":"YOF-BWW-BKSL-734","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/5163\/1926\/files\/bay-waters-whale-black-silver-fitted-01-three-quarter.png?v=1792039241"},{"product_id":"bay-waters-whale-blue-black-fitted","title":"Bay Waters Whale — Blue\/Black Fitted","description":"\u003cp data-yofi-fit-reminder=\"true\"\u003e\u003cstrong\u003eCheck your fit before ordering:\u003c\/strong\u003e Please read this hat’s sizing notes and our \u003ca href=\"\/pages\/style-fit\"\u003eSize \u0026amp; Fit Guide\u003c\/a\u003e before choosing your size. Fit can vary by style. Need help? \u003ca href=\"\/pages\/contact\"\u003eContact us before ordering\u003c\/a\u003e—we’re happy to help.\u003c\/p\u003e\u003cp\u003eSome of the Bay Area’s best stories move beneath the surface. Whales travel the Pacific beyond the Golden Gate, and some find their way into San Francisco Bay. This fitted hat is a tribute to that meeting of city and wild water—not a portrait of one famous whale, but a reminder of the life moving through our local waters.\u003c\/p\u003e\u003cp\u003eA silver whale is embroidered across the vivid blue crown, paired with a black flat bill and matching top button. The Yofi mark finishes the back.\u003c\/p\u003e\u003cp\u003eNew Era 59FIFTY fitted construction. Choose your exact size.\u003c\/p\u003e\u003cp\u003eExplore more \u003ca href=\"\/collections\/whales-of-the-bay\"\u003eWhales of the Bay hats\u003c\/a\u003e from Yofi.\u003c\/p\u003e","brand":"Yofi","offers":[{"title":"7 1\/4","offer_id":67736729026870,"sku":"YOF-BWW-BLBL-714","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 3\/8","offer_id":67736729059638,"sku":"YOF-BWW-BLBL-738","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 1\/2","offer_id":67736729092406,"sku":"YOF-BWW-BLBL-712","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 5\/8","offer_id":67736729125174,"sku":"YOF-BWW-BLBL-758","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/5163\/1926\/files\/bay-waters-whale-blue-black-fitted-01-three-quarter.png?v=1792076761"},{"product_id":"yofi-gingham-red-white-limited-fitted","title":"Yofi Gingham — Red\/White Limited Fitted","description":"\u003cp data-yofi-special-sizing=\"true\"\u003e\u003cstrong\u003eSPECIAL SIZING NOTE: These hats run small!\u003c\/strong\u003e We recommend choosing 1 or even 2 fitted sizes larger than your usual New Era 59FIFTY size. Please check this hat’s individual fit notes and our \u003ca href=\"\/pages\/style-fit\"\u003eSize \u0026amp; Fit Guide\u003c\/a\u003e before ordering.\u003c\/p\u003e\u003cp data-yofi-fit-reminder=\"true\"\u003e\u003cstrong\u003eCheck your fit before ordering:\u003c\/strong\u003e Please read this hat’s sizing notes and our \u003ca href=\"\/pages\/style-fit\"\u003eSize \u0026amp; Fit Guide\u003c\/a\u003e before choosing your size. Fit can vary by style. Need help? \u003ca href=\"\/pages\/contact\"\u003eContact us before ordering\u003c\/a\u003e—we’re happy to help.\u003c\/p\u003e\u003cp\u003eJust right for a summertime picnic or a hike in the Sierras, this lightweight custom fitted hat brings red-and-white gingham together with black Yofi embroidery.\u003c\/p\u003e\u003cp\u003eA limited edition of just 36 hats. Only 36 will ever be made.\u003c\/p\u003e","brand":"Yofi","offers":[{"title":"7 3\/8","offer_id":67791827042614,"sku":"YOF-GNG-RDWH-LTD-738","price":99.0,"currency_code":"USD","in_stock":true},{"title":"7 5\/8","offer_id":67791827075382,"sku":"YOF-GNG-RDWH-LTD-758","price":99.0,"currency_code":"USD","in_stock":true},{"title":"7 3\/4","offer_id":67791827108150,"sku":"YOF-GNG-RDWH-LTD-734","price":99.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/5163\/1926\/files\/yofi-red-white-gingham-three-quarter.jpg?v=1792629630"},{"product_id":"yofi-corduroy-black-white-limited-fitted","title":"Yofi Corduroy — Black\/White Limited Fitted","description":"\u003cp data-yofi-special-sizing=\"true\"\u003e\u003cstrong\u003eSPECIAL SIZING NOTE: These hats run small!\u003c\/strong\u003e We recommend choosing 1 or even 2 fitted sizes larger than your usual New Era 59FIFTY size. Please check this hat’s individual fit notes and our \u003ca href=\"\/pages\/style-fit\"\u003eSize \u0026amp; Fit Guide\u003c\/a\u003e before ordering.\u003c\/p\u003e\u003cp data-yofi-fit-reminder=\"true\"\u003e\u003cstrong\u003eCheck your fit before ordering:\u003c\/strong\u003e Please read this hat’s sizing notes and our \u003ca href=\"\/pages\/style-fit\"\u003eSize \u0026amp; Fit Guide\u003c\/a\u003e before choosing your size. Fit can vary by style. Need help? \u003ca href=\"\/pages\/contact\"\u003eContact us before ordering\u003c\/a\u003e—we’re happy to help.\u003c\/p\u003e\u003cp\u003eBlack corduroy, white Yofi embroidery, and a gray underbrim give this custom fitted hat a classic look. White embroidered eyelets and Yofi measuring-tape details inside complete the design.\u003c\/p\u003e\u003cp\u003eFrom the same limited collection as our gingham fitted hat, this individually numbered style is an edition of just 36.\u003c\/p\u003e","brand":"Yofi","offers":[{"title":"7 1\/2","offer_id":67792437248310,"sku":"YOF-CORD-BKWH-712","price":99.0,"currency_code":"USD","in_stock":true},{"title":"7 5\/8","offer_id":67792437281078,"sku":"YOF-CORD-BKWH-758","price":99.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/5163\/1926\/files\/yofi-black-corduroy-three-quarter.jpg?v=1792636992"},{"product_id":"yofi-gingham-blue-white-limited-fitted","title":"Yofi Gingham — Blue\/White Limited Fitted","description":"\u003cp data-yofi-special-sizing=\"true\"\u003e\u003cstrong\u003eSPECIAL SIZING NOTE: These hats run small!\u003c\/strong\u003e We recommend choosing 1 or even 2 fitted sizes larger than your usual New Era 59FIFTY size. Please check this hat’s individual fit notes and our \u003ca href=\"\/pages\/style-fit\"\u003eSize \u0026amp; Fit Guide\u003c\/a\u003e before ordering.\u003c\/p\u003e\u003cp data-yofi-fit-reminder=\"true\"\u003e\u003cstrong\u003eCheck your fit before ordering:\u003c\/strong\u003e Please read this hat’s sizing notes and our \u003ca href=\"\/pages\/style-fit\"\u003eSize \u0026amp; Fit Guide\u003c\/a\u003e before choosing your size. Fit can vary by style. Need help? \u003ca href=\"\/pages\/contact\"\u003eContact us before ordering\u003c\/a\u003e—we’re happy to help.\u003c\/p\u003e\u003cp\u003eVery lightweight and comfortable, this blue-and-white gingham fitted hat is the matching companion to our red gingham style. Black Yofi embroidery finishes the checked fabric.\u003c\/p\u003e\u003cp\u003eJust right for a summertime picnic or a hike in the Sierras. A limited edition of just 36 hats.\u003c\/p\u003e","brand":"Yofi","offers":[{"title":"7 3\/8","offer_id":67792573432118,"sku":"YOF-GNG-BLWH-LTD-738","price":99.0,"currency_code":"USD","in_stock":true},{"title":"7 1\/2","offer_id":67792693428534,"sku":"YOF-GNG-BLWH-LTD-712","price":99.0,"currency_code":"USD","in_stock":true},{"title":"7 5\/8","offer_id":67792693461302,"sku":"YOF-GNG-BLWH-LTD-758","price":99.0,"currency_code":"USD","in_stock":true},{"title":"7 3\/4","offer_id":67792693494070,"sku":"YOF-GNG-BLWH-LTD-734","price":99.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/5163\/1926\/files\/yofi-blue-white-gingham-three-quarter.jpg?v=1792637744"},{"product_id":"yofi-black-on-black-last-of-its-kind","title":"Yofi Black on Black — Last of Its Kind","description":"\u003cp data-yofi-special-sizing=\"true\"\u003e\u003cstrong\u003eSPECIAL SIZING NOTE: These hats run small!\u003c\/strong\u003e We recommend choosing 1 or even 2 fitted sizes larger than your usual New Era 59FIFTY size. Please check this hat’s individual fit notes and our \u003ca href=\"\/pages\/style-fit\"\u003eSize \u0026amp; Fit Guide\u003c\/a\u003e before ordering.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFit note:\u003c\/strong\u003e Tagged size 7 5\/8, but fits like a 7 3\/8. Please choose based on the actual fit.\u003c\/p\u003e\u003cp data-yofi-fit-reminder=\"true\"\u003e\u003cstrong\u003eCheck your fit before ordering:\u003c\/strong\u003e Please read this hat’s sizing notes and our \u003ca href=\"\/pages\/style-fit\"\u003eSize \u0026amp; Fit Guide\u003c\/a\u003e before choosing your size. Fit can vary by style. Need help? \u003ca href=\"\/pages\/contact\"\u003eContact us before ordering\u003c\/a\u003e—we’re happy to help.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eRarest of the rare.\u003c\/strong\u003e Black corduroy with tonal black Yofi embroidery and a gray underbrim. The only one of its kind available, and the last one that will ever be made.\u003c\/p\u003e\u003cp\u003eOnly one available. Get it while you can.\u003c\/p\u003e","brand":"Yofi","offers":[{"title":"7 5\/8 — fits like 7 3\/8","offer_id":67792743825718,"sku":"YOF-BOB-LAST-758","price":99.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/5163\/1926\/files\/yofi-black-on-black-three-quarter.jpg?v=1792639143"},{"product_id":"california-quail-purple-charcoal-fitted","title":"California Quail — Purple\/Charcoal Fitted","description":"\u003cp data-yofi-fit-reminder=\"true\"\u003e\u003cstrong\u003eCheck your fit before ordering:\u003c\/strong\u003e Please read this hat’s sizing notes and our \u003ca href=\"\/pages\/style-fit\"\u003eSize \u0026amp; Fit Guide\u003c\/a\u003e before choosing your size. Fit can vary by style. Need help? \u003ca href=\"\/pages\/contact\"\u003eContact us before ordering\u003c\/a\u003e—we’re happy to help.\u003c\/p\u003e\u003cp\u003eA California quail embroidered in silver, gray, white, and black stands out against a rich purple crown. A heather-charcoal flat brim and matching button finish the colorway, with silver Yofi embroidery at the back.\u003c\/p\u003e\u003cp\u003eBuilt on a fitted New Era 59FIFTY, Purple Quail introduces the California Quail collection.\u003c\/p\u003e","brand":"Yofi","offers":[{"title":"7 1\/4","offer_id":67792761061686,"sku":"YOF-CQU-PUCH-714","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 3\/8","offer_id":67792761094454,"sku":"YOF-CQU-PUCH-738","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 5\/8","offer_id":67792761127222,"sku":"YOF-CQU-PUCH-758","price":65.0,"currency_code":"USD","in_stock":true},{"title":"8","offer_id":67792761159990,"sku":"YOF-CQU-PUCH-800","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/5163\/1926\/files\/california-quail-purple-charcoal-three-quarter.jpg?v=1792639815"},{"product_id":"california-quail-pink-gray-fitted","title":"California Quail — Pink\/Gray Fitted","description":"\u003cp data-yofi-fit-reminder=\"true\"\u003e\u003cstrong\u003eCheck your fit before ordering:\u003c\/strong\u003e Please read this hat’s sizing notes and our \u003ca href=\"\/pages\/style-fit\"\u003eSize \u0026amp; Fit Guide\u003c\/a\u003e before choosing your size. Fit can vary by style. Need help? \u003ca href=\"\/pages\/contact\"\u003eContact us before ordering\u003c\/a\u003e—we’re happy to help.\u003c\/p\u003e\u003cp\u003eA vivid pink crown pairs with a light gray flat brim and matching button, featuring a California quail embroidered in silver, gray, white, and black. Silver Yofi embroidery finishes the back.\u003c\/p\u003e\u003cp\u003eThis fitted New Era 59FIFTY is part of Yofi’s California Quail collection.\u003c\/p\u003e","brand":"Yofi","offers":[{"title":"7 1\/4","offer_id":67792786653494,"sku":"YOF-CQU-PKGY-714","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 3\/8","offer_id":67792786686262,"sku":"YOF-CQU-PKGY-738","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 1\/2","offer_id":67792786719030,"sku":"YOF-CQU-PKGY-712","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 5\/8","offer_id":67792786751798,"sku":"YOF-CQU-PKGY-758","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 3\/4","offer_id":67792786784566,"sku":"YOF-CQU-PKGY-734","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/5163\/1926\/files\/california-quail-pink-gray-three-quarter.jpg?v=1792640829"},{"product_id":"dove-black-fitted","title":"Dove — Black Fitted","description":"\u003cp data-yofi-fit-reminder=\"true\"\u003e\u003cstrong\u003eCheck your fit before ordering:\u003c\/strong\u003e Please read this hat’s sizing notes and our \u003ca href=\"\/pages\/style-fit\"\u003eSize \u0026amp; Fit Guide\u003c\/a\u003e before choosing your size. Fit can vary by style. Need help? \u003ca href=\"\/pages\/contact\"\u003eContact us before ordering\u003c\/a\u003e—we’re happy to help.\u003c\/p\u003e\u003cp\u003eA white-and-silver dove carrying a green leafy sprig stands out against a black crown and flat brim. Red details, a green top button, and white Yofi embroidery at the back finish the design.\u003c\/p\u003e\u003cp\u003eBuilt on a fitted New Era 59FIFTY in twill wool.\u003c\/p\u003e","brand":"Yofi","offers":[{"title":"7 1\/8","offer_id":67792837378358,"sku":"YOF-DOVE-BK-718","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 1\/4","offer_id":67792837411126,"sku":"YOF-DOVE-BK-714","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 3\/8","offer_id":67792837443894,"sku":"YOF-DOVE-BK-738","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 1\/2","offer_id":67792837476662,"sku":"YOF-DOVE-BK-712","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 5\/8","offer_id":67792837509430,"sku":"YOF-DOVE-BK-758","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 3\/4","offer_id":67792837542198,"sku":"YOF-DOVE-BK-734","price":65.0,"currency_code":"USD","in_stock":true},{"title":"8","offer_id":67792837574966,"sku":"YOF-DOVE-BK-800","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/5163\/1926\/files\/yofi-dove-black-three-quarter.jpg?v=1792641444"},{"product_id":"calibear-salmon-gray-black-limited-edition-fitted","title":"CaliBear \u0026 Salmon — Gray\/Black Limited Edition Fitted","description":"\u003cp data-yofi-special-sizing=\"true\"\u003e\u003cstrong\u003eSPECIAL SIZING NOTE: These hats run small!\u003c\/strong\u003e We recommend choosing 1 or even 2 fitted sizes larger than your usual New Era 59FIFTY size. Please check this hat’s individual fit notes and our \u003ca href=\"\/pages\/style-fit\"\u003eSize \u0026amp; Fit Guide\u003c\/a\u003e before ordering.\u003c\/p\u003e\u003cp\u003eCalifornia’s wild side meets its playful spirit. A black bear rolls on a skateboard with a bright pink salmon in its mouth, standing out against a gray crown and black brim. An embroidered Yofi mark finishes the back.\u003c\/p\u003e\u003cp\u003eFrom morning coffee to an afternoon by the river, take a little California with you.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHand-numbered limited edition from a run of 144.\u003c\/strong\u003e\u003c\/p\u003e\u003cp data-yofi-fit-reminder=\"true\"\u003e\u003cstrong\u003eCheck your fit before ordering:\u003c\/strong\u003e Please read this hat’s sizing notes and our \u003ca href=\"\/pages\/style-fit\"\u003eSize \u0026amp; Fit Guide\u003c\/a\u003e before choosing your size. Fit can vary by style. Need help? \u003ca href=\"\/pages\/contact\"\u003eContact us before ordering\u003c\/a\u003e—we’re happy to help.\u003c\/p\u003e","brand":"Yofi","offers":[{"title":"7 1\/8","offer_id":67822688698678,"sku":"YOF-CBS-GYBK-LTD-718","price":99.0,"currency_code":"USD","in_stock":true},{"title":"7 3\/8","offer_id":67822688731446,"sku":"YOF-CBS-GYBK-LTD-738","price":99.0,"currency_code":"USD","in_stock":true},{"title":"7 1\/2","offer_id":67822688764214,"sku":"YOF-CBS-GYBK-LTD-712","price":99.0,"currency_code":"USD","in_stock":true},{"title":"7 5\/8","offer_id":67822688796982,"sku":"YOF-CBS-GYBK-LTD-758","price":99.0,"currency_code":"USD","in_stock":true},{"title":"7 3\/4","offer_id":67822688829750,"sku":"YOF-CBS-GYBK-LTD-734","price":99.0,"currency_code":"USD","in_stock":true},{"title":"7 1\/4","offer_id":67822829207862,"sku":"YOF-CBS-GYBK-LTD-714","price":99.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/5163\/1926\/files\/calibear-gray-black-limited-7695.png?v=1792968870"},{"product_id":"calibear-salmon-black-white-orange-fitted","title":"CaliBear \u0026 Salmon — Black\/White \u0026 Orange Fitted","description":"\u003cp\u003eA white CaliBear carrying an orange salmon stands out against a black crown and flat brim. Smooth, tightly woven wool gives this colorway a clean finish, with tonal black Yofi embroidery at the back and a white New Era flag at the side.\u003c\/p\u003e\u003cp\u003ePart of Yofi’s CaliBear \u0026amp; Salmon collection, this design brings California’s bear and river wildlife together in black, white and orange.\u003c\/p\u003e\u003cp\u003eBuilt on a New Era 59FIFTY fitted cap. Choose from the available fitted sizes.\u003c\/p\u003e\u003cp data-yofi-fit-reminder=\"true\"\u003e\u003cstrong\u003eCheck your fit before ordering:\u003c\/strong\u003e Please read this hat’s sizing notes and our \u003ca href=\"\/pages\/style-fit\"\u003eSize \u0026amp; Fit Guide\u003c\/a\u003e before choosing your size. Fit can vary by style. Need help? \u003ca href=\"\/pages\/contact\"\u003eContact us before ordering\u003c\/a\u003e—we’re happy to help.\u003c\/p\u003e","brand":"Yofi","offers":[{"title":"7 5\/8","offer_id":67822706327862,"sku":"YOF-CBS-BKWH-OR-758","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 3\/4","offer_id":67822706360630,"sku":"YOF-CBS-BKWH-OR-734","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/5163\/1926\/files\/calibear-black-white-orange-7702.png?v=1792969492"},{"product_id":"calibear-salmon-black-white-pink-wool-fitted","title":"CaliBear \u0026 Salmon — Black\/White \u0026 Pink Wool Fitted","description":"\u003cp\u003eA white CaliBear carrying a pink salmon stands out against soft black wool. The fabric’s fuzzy surface gives this colorway a softer look, finished with a black flat brim, tonal New Era flag at the side and black Yofi embroidery at the back.\u003c\/p\u003e\u003cp\u003ePart of Yofi’s CaliBear \u0026amp; Salmon collection, this New Era 59FIFTY fitted brings California’s bear and river wildlife together in black, white and pink.\u003c\/p\u003e\u003cp data-yofi-fit-reminder=\"true\"\u003e\u003cstrong\u003eCheck your fit before ordering:\u003c\/strong\u003e Please read this hat’s sizing notes and our \u003ca href=\"\/pages\/style-fit\"\u003eSize \u0026amp; Fit Guide\u003c\/a\u003e before choosing your size. Fit can vary by style. Need help? \u003ca href=\"\/pages\/contact\"\u003eContact us before ordering\u003c\/a\u003e—we’re happy to help.\u003c\/p\u003e","brand":"Yofi","offers":[{"title":"7 1\/8","offer_id":67822741094710,"sku":"YOF-CBS-BKWHPK-WOOL-718","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 3\/8","offer_id":67822741127478,"sku":"YOF-CBS-BKWHPK-WOOL-738","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 1\/2","offer_id":67822741160246,"sku":"YOF-CBS-BKWHPK-WOOL-712","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 5\/8","offer_id":67822741193014,"sku":"YOF-CBS-BKWHPK-WOOL-758","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 3\/4","offer_id":67822741225782,"sku":"YOF-CBS-BKWHPK-WOOL-734","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 7\/8","offer_id":67822741258550,"sku":"YOF-CBS-BKWHPK-WOOL-778","price":65.0,"currency_code":"USD","in_stock":true},{"title":"8","offer_id":67822741291318,"sku":"YOF-CBS-BKWHPK-WOOL-800","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/5163\/1926\/files\/calibear-black-white-pink-wool-7709.png?v=1792970512"},{"product_id":"calibear-baby-blue-white-fish-fitted","title":"CaliBear — Baby Blue \u0026 White Fish Fitted","description":"\u003cp\u003eA black CaliBear carrying a white fish stands out against a baby-blue crown, paired with a charcoal flat brim and matching blue Yofi embroidery at the back.\u003c\/p\u003e\u003cp\u003eA fresh colorway from Yofi’s CaliBear collection, bringing California’s bear and river wildlife together in soft blue, black and white.\u003c\/p\u003e\u003cp\u003eBuilt on a New Era 59FIFTY fitted cap. Choose from the available fitted sizes.\u003c\/p\u003e\u003cp data-yofi-fit-reminder=\"true\"\u003e\u003cstrong\u003eCheck your fit before ordering:\u003c\/strong\u003e Please read this hat’s sizing notes and our \u003ca href=\"\/pages\/style-fit\"\u003eSize \u0026amp; Fit Guide\u003c\/a\u003e before choosing your size. Fit can vary by style. Need help? \u003ca href=\"\/pages\/contact\"\u003eContact us before ordering\u003c\/a\u003e—we’re happy to help.\u003c\/p\u003e","brand":"Yofi","offers":[{"title":"7 1\/8","offer_id":67823031976246,"sku":"YOF-CBS-BBWH-718","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 1\/4","offer_id":67823032009014,"sku":"YOF-CBS-BBWH-714","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 3\/8","offer_id":67823032041782,"sku":"YOF-CBS-BBWH-738","price":65.0,"currency_code":"USD","in_stock":true},{"title":"7 1\/2","offer_id":67823032074550,"sku":"YOF-CBS-BBWH-712","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/5163\/1926\/files\/calibear-baby-blue-white-fish-01-three-quarter.png?v=1792978999"}],"url":"https:\/\/yofi.fit\/collections\/all-hats.oembed","provider":"Yofi","version":"1.0","type":"link"}